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Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers

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  • Poba-Nzaou, Placide
  • Lemieux, Nathalie
  • Beaupré, Daniel
  • Uwizeyemungu, Sylvestre

Abstract

Although still young, social media platforms (SM) have already attracted over a quarter of the world's population rendering SM very attractive for organizations. SM adoption presents challenges that may prevent organizations from capitalizing on them to improve performance; thus indicating a need to analyze critical challenges, before taking relevant initiatives. This article identifies 13 most critical challenges associated with the adoption of SM. First a framework is derived from a systematic review of challenges associated with the adoption of SM for HR management (HRM) in three major research databases: ABI/INFORM Complete, Business Source Complete and Web of Science. Second the framework is used in a Delphi survey of 28 Canadian human resources (HR) managers. Statistical analysis includes Cohen Kappa, Kendall's W, Wilcoxon rank test, and cluster analysis. This paper contributes to HRM and Information Systems (IS) research literature on SM adoption in general and provides specific insights to practitioners.

Suggested Citation

  • Poba-Nzaou, Placide & Lemieux, Nathalie & Beaupré, Daniel & Uwizeyemungu, Sylvestre, 2016. "Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers," Journal of Business Research, Elsevier, vol. 69(10), pages 4011-4019.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:10:p:4011-4019
    DOI: 10.1016/j.jbusres.2016.06.006
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    References listed on IDEAS

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    Cited by:

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    3. Magdalena Danilet & Claudia Stoian (Bobâlca), 2017. "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
    4. Alimam, Mayla & Bertin, Emmanuel & Crespi, Noel, 2017. "ITIL perspective on enterprise social media," International Journal of Information Management, Elsevier, vol. 37(4), pages 317-326.
    5. Falco, Enzo & Kleinhans, Reinout, 2018. "Beyond technology: Identifying local government challenges for using digital platforms for citizen engagement," International Journal of Information Management, Elsevier, vol. 40(C), pages 17-20.
    6. Claudio Bellia & Pietro Columba & Marzia Ingrassia, 2022. "The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study," Agriculture, MDPI, vol. 12(6), pages 1-32, June.
    7. Thu-Hang Hoang & Nhi Pham Phuong Nguyen & Nhu-Y Ngoc Hoang & Mohammadreza Akbari & Huy Truong Quang & An Duong Thi Binh, 2023. "Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends," Operations Management Research, Springer, vol. 16(3), pages 1162-1184, September.
    8. von Briel, Frederik, 2018. "The future of omnichannel retail: A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 217-229.

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