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Boundaryless Twitter Use: On the Affordances of Social Media

Author

Listed:
  • Steffi Siegert

    (Department of Business Studies, Södertörn University, Alfred Nobels allé 7, 141 89 Stockholm, Sweden)

  • Mikael Holmgren Caicedo

    (Stockholm Business School, Stockholm University, Roslagsvägen 101, 106 91 Stockholm, Sweden)

  • Maria Mårtensson Hansson

    (Department of Accounting and Logistics, Linnaeus University, Hus K, George Lückligs väg 4, 351 95 Växjö, Sweden)

Abstract

For this study, we followed the director general (DG) of a large Swedish public authority on Twitter. We analyzed the data from Twitter and from interviews in terms of four affordances that distinguish social media from more traditional technologies: visibility, persistence, association and editability. We suggest that to understand social media affordances, it is necessary to consider the medium and the situation it creates and how this increases the range of possible interpretations. Therefore, we propose counterparts to the affordances of visibility, persistence, association and editability, in the form of invisibility, fluidity, dissociation and indeterminacy, to be included in an analysis of social media affordances and, as we argue, the creation of a persona through Twitter communication.

Suggested Citation

  • Steffi Siegert & Mikael Holmgren Caicedo & Maria Mårtensson Hansson, 2020. "Boundaryless Twitter Use: On the Affordances of Social Media," Social Sciences, MDPI, vol. 9(11), pages 1-18, November.
    • Handle: RePEc:gam:jscscx:v:9:y:2020:i:11:p:201-:d:440581
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    References listed on IDEAS

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