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Corporate and Non-Profit Social Media Policies: A Content Analysis

Author

Listed:
  • Morana Fudurić

    (Faculty of Economics and Business, University of Zagreb)

  • Andreina Mandelli

    (Bocconi School of Management)

Abstract

Purpose – The purpose of this paper is to explore the characteristics of corporate and non-profit social media policies (SMP). Design/Methodology/Approach – Content analysis was used to empirically examine corporate and non-profit social media policies that are publically available online.Findings and implications – The results indicate the majority of policies receiving average scores. Additionally, the research has shown no statistically significant differences between profit and non-profit policies. The research provides a framework for analyzing organizational SMPs to reveal gaps and identify areas for improvement. Limitations – Only SMPs that are publically available online were used in content analysis. Also, the interpretation of the elements of competing values framework (CVF) used in the analysis might lead to subjective results. Originality – To the best of our knowledge, this is one of the few papers to examine and compare corporate and non-profit SMPs.

Suggested Citation

  • Morana Fudurić & Andreina Mandelli, 2017. "Corporate and Non-Profit Social Media Policies: A Content Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 7-22.
    • Handle: RePEc:zag:market:v:29:y:2017:i:7:p:7-22
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    References listed on IDEAS

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