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Measuring nonprofit marketing strategy performance: the case of museum stores

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  • Mottner, Sandra
  • Ford, John B.

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  • Mottner, Sandra & Ford, John B., 2005. "Measuring nonprofit marketing strategy performance: the case of museum stores," Journal of Business Research, Elsevier, vol. 58(6), pages 829-840, June.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:829-840
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    1. Gregory G. Dess & Richard B. Robinson, 1984. "Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit," Strategic Management Journal, Wiley Blackwell, vol. 5(3), pages 265-273, July.
    2. Sheth, Jagdish N. & Sisodia, Rajendra S., 2002. "Marketing productivity: issues and analysis," Journal of Business Research, Elsevier, vol. 55(5), pages 349-362, May.
    3. Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
    4. Slater, Stanley F. & Olson, Eric M. & Reddy, Venkateshwar K., 1997. "Strategy-based performance measurement," Business Horizons, Elsevier, vol. 40(4), pages 37-44.
    5. Kumar, V. & Karande, Kiran, 2000. "The Effect of Retail Store Environment on Retailer Performance," Journal of Business Research, Elsevier, vol. 49(2), pages 167-181, August.
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    Cited by:

    1. Gordon Liu & Teck–Yong Eng & Sachiko Takeda, 2015. "An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan," Entrepreneurship Theory and Practice, , vol. 39(2), pages 267-298, March.
    2. Lefroy, Kathryn & Tsarenko, Yelena, 2014. "Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement," Journal of Business Research, Elsevier, vol. 67(9), pages 1959-1966.
    3. Zhao Li & Shujin Shu & Jun Shao & Elizabeth Booth & Alastair M. Morrison, 2021. "Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    4. Morgan Miles & Martie-Louise Verreynne & Belinda Luke, 2014. "Social Enterprises and the Performance Advantages of a Vincentian Marketing Orientation," Journal of Business Ethics, Springer, vol. 123(4), pages 549-556, September.
    5. Taþkýn Dirsehan, 2012. "Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 26(1), pages 103-125.
    6. Subhanjan Sengupta & Arunaditya Sahay, 2018. "Social enterprises in the Indian context: conceptualizing through qualitative lens," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-19, December.
    7. Mohammad Asgari Ghods, 2019. "Entrepreneurial marketing: the missing link in social enterprise studies," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-12, December.
    8. Hosung Son & Joosung Lee & Yanghon Chung, 2017. "Value Creation Mechanism of Social Enterprises in Manufacturing Industry: Empirical Evidence from Korea," Sustainability, MDPI, vol. 10(1), pages 1-24, December.
    9. Azmat, Fara & Ferdous, Ahmed & Rentschler, Ruth & Winston, Emma, 2018. "Arts-based initiatives in museums: Creating value for sustainable development," Journal of Business Research, Elsevier, vol. 85(C), pages 386-395.
    10. Pauget, Bertrand & Tobelem, Jean-Michel & Bootz, Jean-Philippe, 2021. "The future of French museums in 2030," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    11. Eleni Romoudi & Theodosia Fokidou & Georgia Touliatou, 2017. "Redesigning the visual identity of the objects displayed in a museum’s gift shop," Tourism Research Institute, Journal of Tourism Research, vol. 17(1), pages 279-294, June.
    12. Pei-Hsuan Tsai & Chin-Tsai Lin, 2018. "How Should National Museums Create Competitive Advantage Following Changes in the Global Economic Environment?," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
    13. Dina M. Ezz El-Din & Samar F. El Kasrawy, 2010. "Museum Education Case Study: The Bibliotheca Alexandrina’S Antiquities Museum," Tourism Research Institute, Journal of Tourism Research, vol. 1(1), pages 73-91, November.
    14. Wann-Yih Wu & Cheng-Feng Cheng, 2009. "The optimal internal marketing strategy in services under open economy," Applied Economics Letters, Taylor & Francis Journals, vol. 16(8), pages 841-845.

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