Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
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DOI: 10.1007/s12208-020-00251-6
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- Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior, 0. "Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 0, pages 1-21.
References listed on IDEAS
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Cited by:
- Alice Labban & Corinne Novell & Steven Bauer, 2023. "Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 225-244, March.
- Renata Klafke & Claudia T. Picinin & Diego G. Chevarria, 2021. "Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 357-376, December.
- Sen Li & Yingying Shi & Lingling Wang & Enjun Xia, 2023. "A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions," Sustainability, MDPI, vol. 15(2), pages 1-22, January.
- Daniel-Rareș Obadă & Dan-Cristian Dabija & Veronica Câmpian, 2024. "Predictors of social media users’ intention to donate online towards international NGOs in the fake news era," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
- Walter Wymer, 2021. "Nonprofit marketing research: developing ideas for new studies," SN Business & Economics, Springer, vol. 1(7), pages 1-14, July.
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Keywords
Brand orientation; Nonprofit organizations; Donation intention; Attitude toward charity;All these keywords.
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