Relationship marketing management: Its importance in private label extension
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DOI: 10.1016/j.jbusres.2013.11.025
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Cited by:
- Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski & Barbara Rostecka, 2021. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife," Sustainability, MDPI, vol. 13(13), pages 1-22, July.
- Hsin-Hui Lin & Hsien-Ta Li & Yi-Shun Wang & Timmy H. Tseng & Ya-Ling Kao & Min-Yi Wu, 2017. "Predicting customer lifetime value for hypermarket private label products," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(4), pages 619-635, July.
- Beichen Liang, 2022. "How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation," Italian Journal of Marketing, Springer, vol. 2022(2), pages 203-231, June.
- Raluca Nastase-Anysz & Andrada Baba, 2020. "Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 923-935.
- Wu, Lei-Yu & Chen, Po-Yuan & Chen, Kuan-Yang, 2015. "Why does loyalty–cooperation behavior vary over buyer–seller relationship?," Journal of Business Research, Elsevier, vol. 68(11), pages 2322-2329.
- Heng-Li Yang & Ren-Xiang Lin, 2021. "The privacy victim experience of SoLoMo services: impact on trust, service quality, and privacy concerns," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 725-755, December.
- Wong H & Wong R & Leung S, 2018. "Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong," International Business Research, Canadian Center of Science and Education, vol. 11(2), pages 205-221, February.
- Linda Seduram & Abdullah Al Mamun & Anas A. Salameh & Selvan Perumal & Hasnizam Shaari, 2022. "Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model," SAGE Open, , vol. 12(2), pages 21582440221, May.
- Yusuf Ersoy & Ali Tehci, 2023. "Relationship marketing orientation in healthcare organisations with the AHP method," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 33(1), pages 35-45.
- Rosa Dayanna & Rua Orlando Lima, 2020. "Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty," Review of Marketing Science, De Gruyter, vol. 18(1), pages 117-143, September.
- Karoui, Sedki & Behi, Azza Temessek & Fehri, Dorsaf & Belaid, Samy & Lacoeuilhe, Jérôme, 2024. "Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020. "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1246-1258.
- Nasser KHALUFI & Khairul Anuar Mohammad SHAH & Qaisar IQBAL, 2019. "Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 100-111.
- Sergio Andres Osuna Ramirez & Cleopatra Veloutsou & Anna Morgan-Thomas, 2017. "A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(3), pages 305-332, July.
- Ksenia V. Brezgina & Ekaterina A. Antineskul & Alena V. Popova, 2019. "Features Of Marketing Of Relations With Clients Of Automobile Dealers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
- Suha Fouad Salem, 2021. "Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry," SAGE Open, , vol. 11(2), pages 21582440211, April.
- Alić Adi & Činjarević Merima & Agić Emir, 2020. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands," Management & Marketing, Sciendo, vol. 15(1), pages 1-16, March.
- Hanna Górska-Warsewicz & Sylwia Żakowska-Biemans & Maksymilian Czeczotko & Monika Świątkowska & Dagmara Stangierska & Ewa Świstak & Agnieszka Bobola & Julita Szlachciuk & Karol Krajewski, 2018. "Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market," Sustainability, MDPI, vol. 10(7), pages 1-28, July.
- Panagiotis Reklitis & Damianos P. Sakas & Panagiotis Trivellas & Giannis T. Tsoulfas, 2021. "Performance Implications of Aligning Supply Chain Practices with Competitive Advantage: Empirical Evidence from the Agri-Food Sector," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
- Coelho do Vale, Rita & Verga Matos, Pedro & Caiado, Jorge, 2016. "The impact of private labels on consumer store loyalty: An integrative perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 179-188.
- Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021. "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 193-202, August.
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Keywords
Relationship marketing; Private label; Trust; Commitment; Experience; Loyalty;All these keywords.
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