IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v61y2008i2p172-178.html
   My bibliography  Save this article

Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

Author

Listed:
  • Holak, Susan L.
  • Matveev, Alexei V.
  • Havlena, William J.

Abstract

No abstract is available for this item.

Suggested Citation

  • Holak, Susan L. & Matveev, Alexei V. & Havlena, William J., 2008. "Nostalgia in post-socialist Russia: Exploring applications to advertising strategy," Journal of Business Research, Elsevier, vol. 61(2), pages 172-178, February.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:2:p:172-178
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00170-1
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
    2. Wallendorf, Melanie & Arnould, Eric J, 1991. ""We Gather Together": Consumption Rituals of Thanksgiving Day," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 13-31, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Naeem Gul Gilal & Jing Zhang & Faheem Gul Gilal & Rukhsana Gul Gilal, 2020. "Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 160-180, March.
    2. Merchant, Altaf & Ford, John B. & Rose, Gregory, 2011. "How personal nostalgia influences giving to charity," Journal of Business Research, Elsevier, vol. 64(6), pages 610-616, June.
    3. Pecot, Fabien & Celhay, Franck & Kacha, Mathieu & Lombard, Gautier, 2022. "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising," Journal of Business Research, Elsevier, vol. 150(C), pages 121-133.
    4. Merchant, Altaf & Rose, Gregory M., 2013. "Effects of advertising-evoked vicarious nostalgia on brand heritage," Journal of Business Research, Elsevier, vol. 66(12), pages 2619-2625.
    5. Jain, Varsha & Merchant, Altaf & Roy, Subhadip & Ford, John B., 2019. "Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India," Journal of Business Research, Elsevier, vol. 99(C), pages 140-156.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Holak, Susan L. & Matveev, Alexei V. & Havlena, William J., 2007. "Nostalgia in post-socialist Russia: Exploring applications to advertising strategy," Journal of Business Research, Elsevier, vol. 60(6), pages 649-655, June.
    2. Hartmann, Benjamin J. & Brunk, Katja H., 2019. "Nostalgia marketing and (re-)enchantment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 669-686.
    3. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
    4. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    5. Cova, Bernard & Salle, Robert, 2000. "Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework," International Business Review, Elsevier, vol. 9(6), pages 669-685, December.
    6. Gainer, Brenda, 1995. "Ritual and relationships: Interpersonal influences on shared consumption," Journal of Business Research, Elsevier, vol. 32(3), pages 253-260, March.
    7. Şeniz Özhan, 2020. "The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention," Istanbul Business Research, Istanbul University Business School, vol. 49(2), pages 380-390, November.
    8. Spencer Henson & Bruce Traill, 2000. "Measuring Perceived Performance of the Food System and Consumer Food‐Related Welfare," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(3), pages 388-404, September.
    9. Laurentiu Mincu & Thorsten Gruber, 2013. "Exploring the Factors Influencing the Intention to Use Self-Service Technologies: An Eastern European Perspective," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 59-84, December.
    10. Thomas Streifeneder & Christian Hoffmann & Philipp Corradini, 2023. "The future of agritourism? A review of current trends of touristic commercialisation in rural areas," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 71(1), pages 93-119, August.
    11. Weiqiang Tan & Jian Zhang, 2021. "Good Days, Bad Days: Stock Market Fluctuation and Taxi Tipping Decisions," Management Science, INFORMS, vol. 67(6), pages 3965-3984, June.
    12. Lopez Sintas, Jordi & Garcia Alvarez, Ercilia, 2005. "Four characters on the stage playing three games: performing arts consumption in Spain," Journal of Business Research, Elsevier, vol. 58(10), pages 1446-1455, October.
    13. Emi Moriuchi & Michael Basil, 2019. "The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
    14. Maribel Carvalho Suarez & Leticia Moreira Casotti, 2015. "Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective," Brazilian Business Review, Fucape Business School, vol. 12(2), pages 87-109, March.
    15. Hausman, Angela, 2012. "Hedonistic rationality: Healthy food consumption choice using muddling-through," Journal of Business Research, Elsevier, vol. 65(6), pages 794-801.
    16. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    17. Korkman, Oskar & Storbacka, Kaj & Harald, Bo, 2010. "Practices as markets: Value co-creation in e-invoicing," Australasian marketing journal, Elsevier, vol. 18(4), pages 236-247.
    18. Darcen Esau & Donna M. Senese, 2022. "Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    19. Cho, Heetae & Lee, Hyun-Woo & Chiu, Weisheng, 2021. "Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    20. Yildiz, Hélène & Heitz-Spahn, Sandrine & Belaud, Lydie, 2018. "Do ethnocentric consumers really buy local products?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 139-148.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:61:y:2008:i:2:p:172-178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.