Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
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DOI: 10.1016/j.jretconser.2008.11.006
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- Jani Toros, 2014. "The Impact of Price Ranges to the Pricing," Faculty of Management Koper Monograph Series, University of Primorska, Faculty of Management Koper, number 978-961-266-169-4, June.
- Bogomolova, Svetlana & Oppewal, Harmen & Cohen, Justin & Yao, Jun, 2020. "How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation," Journal of Business Research, Elsevier, vol. 111(C), pages 102-116.
- Huang, Ava & Dawes, John & Lockshin, Larry & Greenacre, Luke, 2017. "Consumer response to price changes in higher-priced brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 1-10.
- Nenycz-Thiel, Magda & Romaniuk, Jenni, 2012. "Value-for-money perceptions of supermarket and private labels," Australasian marketing journal, Elsevier, vol. 20(2), pages 171-177.
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Keywords
Manufacturer brand; Retailer brand; Price; Elasticity; Experiment; Strategy; Usage context; Consumer;All these keywords.
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