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Servitization through open service innovation in family firms: Exploring the ability-willingness paradox

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  • Rondi, Emanuela
  • De Massis, Alfredo
  • Kraus, Sascha

Abstract

Services constitute strategic components of firms’ value proposition, specifically for manufacturing firms currently called to servitize their products to develop product-service systems. In order to develop new services, they need to acquire, assimilate, transform and exploit external knowledge, thereby partnering with external stakeholders, a strategy labelled open service innovation. Yet research on innovation management in general and open innovation in particular has mostly focused on product innovation, leaving this area of research scantly understood. This is particularly true for manufacturing firms involving a family in the business, namely family manufacturing firms, acknowledged for adopting distinctive innovation behavior. With the intention of addressing this gap, we conceptually investigate open service innovation in family manufacturing firms by embracing a relational perspective. In so doing, we identify drivers and contingencies of family manufacturing firms’ innovation behavior that might trap them in their own net(work) and suggest managerial solutions to escape from such trap.

Suggested Citation

  • Rondi, Emanuela & De Massis, Alfredo & Kraus, Sascha, 2021. "Servitization through open service innovation in family firms: Exploring the ability-willingness paradox," Journal of Business Research, Elsevier, vol. 135(C), pages 436-444.
    • Handle: RePEc:eee:jbrese:v:135:y:2021:i:c:p:436-444
    DOI: 10.1016/j.jbusres.2021.06.040
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    6. Hussingera, Katrin & Issahd, Wunnam, 2022. "Trade secret protection and R&D investment of family firms," ZEW Discussion Papers 22-039, ZEW - Leibniz Centre for European Economic Research.
    7. Martínez-Alonso, Rubén & Martínez-Romero, María J. & Rojo-Ramírez, Alfonso A., 2024. "Unveiling new opportunities: A mixed gamble approach to external search breadth within family firms," Technovation, Elsevier, vol. 129(C).
    8. Xing, Yijun & Liu, Yipeng & Davies, Philip, 2023. "Servitization innovation: A systematic review, integrative framework, and future research directions," Technovation, Elsevier, vol. 122(C).
    9. Kaiyang Sun & Rumintha Wickramasekera & Alvin Tan, 2022. "Exploring the Relationship Between Family Involvement and Innovative Capability in Chinese Family SMEs: The Role of HR Redundancy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    10. Yu Zhang & Yajuan Wang & Yao Li, 2021. "Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation," Sustainability, MDPI, vol. 13(24), pages 1-20, December.
    11. Guedes, Maria João & Patel, Pankaj C. & Kowalkowski, Christian & Oghazi, Pejvak, 2022. "Family business, servitization, and performance: Evidence from Portugal," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    12. Katrin Hussinger & Wunnam Basit Issah, 2022. "Trade Secret Protection and R&D Investment of Family Firms," DEM Discussion Paper Series 22-11, Department of Economics at the University of Luxembourg.
    13. Beatriz Forés & José María Fernández-Yáñez & Alba Puig-Denia & Montserrat Boronat-Navarro, 2022. "Unveiling the Direct Effects of Family Firm Heterogeneity on Environmental Performance," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    14. Ren, Ting & Liu, Xin & Ding, Jinqiong, 2023. "Intergenerational dynamics of digital transformation in family firms," Technology in Society, Elsevier, vol. 74(C).
    15. Chen, Feng-Wen & Xu, Jingwei & Wang, Jiang & Li, Zhilong & Wu, Yongqiu, 2023. "Do rising labour costs promote technology upgrading? A novel theoretical hypothesis of an inverted U-shaped relationship," Structural Change and Economic Dynamics, Elsevier, vol. 66(C), pages 327-341.
    16. Roberto Vivona & Mehmet Akif Demircioglu & David B. Audretsch, 2023. "The costs of collaborative innovation," The Journal of Technology Transfer, Springer, vol. 48(3), pages 873-899, June.
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    18. Anna Maria Bornhausen & Torsten Wulf, 2024. "Digital innovation in family firms: The roles of non-family managers and transgenerational control intentions," Small Business Economics, Springer, vol. 62(4), pages 1429-1448, April.

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