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Service-dominant logic and the business model concept: toward a conceptual integration

Author

Listed:
  • Thomas Clauß
  • Sven M. Laudien
  • Birgit Daxböck

Abstract

Companies are recently affected by an ongoing change of customer behaviour. Customers are no longer solely interested in product offerings but call for a provision of service solutions that accompany these offerings. This development forces companies to rethink their basic business logic by paying more attention to the crucial service aspect. This change goes along with a need for companies to redefine their idea of how to create and capture value. Against this background, we ask: how does an increased focus on service influence a company's business model? We examine this question based on the service-dominant logic concept as well as the business model concept and discuss possibilities how to adapt the business model to a service-dominant business logic. As a result, we develop a set of propositions describing the influence of a company's service-dominant business logic on basic elements of a company's business model. Our research shows that a fundamental re-design of the business model is necessary to successfully implement service-dominant logic.

Suggested Citation

  • Thomas Clauß & Sven M. Laudien & Birgit Daxböck, 2014. "Service-dominant logic and the business model concept: toward a conceptual integration," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 18(4), pages 266-288.
    • Handle: RePEc:ids:ijeima:v:18:y:2014:i:4:p:266-288
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    Citations

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    Cited by:

    1. Cecilia Grieco & Gennaro Iasevoli, 2022. "Paths and patterns of value capture innovation in sharing economy," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 255-261, June.
    2. Raphaël Maucuer & Alexandre Renaud, 2019. "Business Model Research: A Bibliometric Analysis of Origins and Trends," Post-Print hal-01918188, HAL.
    3. Sven M. Laudien & Birgit Daxböck, 2016. "Path dependence as a barrier to business model change in manufacturing firms: insights from a multiple-case study," Journal of Business Economics, Springer, vol. 86(6), pages 611-645, August.
    4. Rondi, Emanuela & De Massis, Alfredo & Kraus, Sascha, 2021. "Servitization through open service innovation in family firms: Exploring the ability-willingness paradox," Journal of Business Research, Elsevier, vol. 135(C), pages 436-444.
    5. Hock-Doepgen, Marianne & Clauss, Thomas & Kraus, Sascha & Cheng, Cheng-Feng, 2021. "Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs," Journal of Business Research, Elsevier, vol. 130(C), pages 683-697.
    6. Jadranka Musulin & Vjeran Strahonja, 2021. "Business Model Enriched With User Experience, as a Systemic Tool in Service Design," Croatian Economic Survey, The Institute of Economics, Zagreb, vol. 23(2), pages 67-103, December.

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