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The role of entrepreneurial orientation in service firms: empirical evidence from Austria

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  • Sascha Kraus

Abstract

Entrepreneurial behaviour is becoming increasingly important for all firms, regardless of size, age, or industry sector. It is increasingly seen as one of the most important drivers for economic growth and corporate success. Nevertheless, no empirical research has so far concentrated on the role of entrepreneurial behaviour in service firms, although the service sector has become the most important (and the only growing) industry sector. This article therefore investigates the relationship between entrepreneurial orientation (EO) and corporate performance on the basis of an empirical survey of 310 service firms in Austria. Here, a significant positive relationship between EO and corporate performance could be identified, with a clear emphasis on innovative behaviour as the most important sub-dimension.

Suggested Citation

  • Sascha Kraus, 2013. "The role of entrepreneurial orientation in service firms: empirical evidence from Austria," The Service Industries Journal, Taylor & Francis Journals, vol. 33(5), pages 427-444, April.
    • Handle: RePEc:taf:servic:v:33:y:2013:i:5:p:427-444
    DOI: 10.1080/02642069.2011.622373
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    1. Per Davidsson & Frédéric Delmar & Johan Wiklund, 2006. "Entrepreneurship and the Growth of Firms," Books, Edward Elgar Publishing, number 3971.
    2. Anita Wölfl, 2003. "Productivity Growth in Service Industries: An Assessment of Recent Patterns and the Role of Measurement," OECD Science, Technology and Industry Working Papers 2003/7, OECD Publishing.
    3. Parker,Simon C., 2006. "The Economics of Self-Employment and Entrepreneurship," Cambridge Books, Cambridge University Press, number 9780521030632, September.
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    Cited by:

    1. Kozubíková Ludmila & Čepel Martin & Zlámalová Monika, 2018. "Attitude toward innovativeness based on personality traits in the SME sector. Czech Republic case study," Management & Marketing, Sciendo, vol. 13(2), pages 913-928, June.
    2. Aleksandr Kljucnikov & Jaroslav Belas & Lubos Smrcka, 2016. "THE ROLE OF RISK-TAKING AND COMPETITIVE AGGRESSIVENESS IN MANAGEMENT OF SMEs," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 14(1), pages 129-139, December.
    3. Jaroslav Belas & Jan Dvorsky & Ludmila Kozubikova & Martin Cepel, 2019. "Important Factors of SMEs Entrepreneurial Orientation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 165-179.
    4. Timo Tammi & Helen Reijonen & Jani Saastamoinen, 2017. "Are entrepreneurial and market orientations of small and medium-sized enterprises associated with targeting different tiers of public procurement?," Environment and Planning C, , vol. 35(3), pages 457-475, May.
    5. Abubakar S. Garba & Ibrahim Kabir & Mahmoud A. Mahmoud, 2019. "Entrepreneurial Orientation And Growth Potential Of Microenterprises In Northwest, Nigeria," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-20, June.
    6. Bader Obeidat & Razan Nofal & Ra’ed Masa’deh, 2018. "The Effect of Transformational Leadership on Entrepreneurial Orientation: The Mediating Role of Organizational Learning Capability," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-77, November.
    7. Shuja Iqbal & José Moleiro Martins & Mário Nuno Mata & Shumaila Naz & Shamim Akhtar & António Abreu, 2021. "Linking Entrepreneurial Orientation with Innovation Performance in SMEs; the Role of Organizational Commitment and Transformational Leadership Using Smart PLS-SEM," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
    8. Civelek Mehmed & Rahman Ashiqur & Kozubikova Ludmila, 2016. "Entrepreneurial Orientation In The Segment Of Micro-Enterprises: Evidence From Czech Republic," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 4(1), pages 72-89, June.
    9. Dost Mir & Arshad Muhammad & Afsar Bilal, 2018. "The Influence of Entrepreneurial Orientation on Types of Process Innovation Capabilities and Moderating Role of Social Capital," Entrepreneurship Research Journal, De Gruyter, vol. 8(4), pages 1-15, October.
    10. Rondi, Emanuela & De Massis, Alfredo & Kraus, Sascha, 2021. "Servitization through open service innovation in family firms: Exploring the ability-willingness paradox," Journal of Business Research, Elsevier, vol. 135(C), pages 436-444.
    11. Ashiqur Rahman & Mehmet Civelek & Ludmila Kozubíková, 2016. "Proactiveness, Competitive Aggressiveness And Autonomy: A Comparative Study From The Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 11(3), pages 631-650, September.
    12. Marisa Lages & Carla S. Marques & João J. M. Ferreira & Fernando A. F. Ferreira, 2017. "Intrapreneurship and firm entrepreneurial orientation: insights from the health care service industry," International Entrepreneurship and Management Journal, Springer, vol. 13(3), pages 837-854, September.
    13. Premysl Bartos & Aleksandr Kljucnikov & Boris Popesko & Jiri Machacek, 2015. "Are Men More Innovative And Aggressive In Business? Case Study From The Czech Republic," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 3(2), pages 29-39, December.
    14. Fred Phanuel Okangi, 2019. "The impacts of entrepreneurial orientation on the profitability growth of construction firms in Tanzania," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-23, December.
    15. Eileen Bridges, 2014. "What is truth?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(1), pages 1-4, January.
    16. Ricarda Bouncken & Boris Plüschke & Robin Pesch & Sascha Kraus, 2016. "Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies," Review of Managerial Science, Springer, vol. 10(2), pages 381-409, March.

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