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A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms

Author

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  • J.P. Coen Rigtering
  • Sascha Kraus
  • Fabian Eggers
  • Søren H. Jensen

Abstract

This article builds on the recently increasingly mentioned notion that entrepreneurship in the service sector is a worthwhile, but clearly underresearched topic. Using a sample of 1,612 small- and medium-size enterprises from the four German-speaking countries Germany, Austria, Switzerland, and Liechtenstein, and using structural equation modeling, this article finds that service firms have a significantly higher entrepreneurial orientation (EO) than manufacturing firms - both on the overall level as well as for each of the three sub-categories proactiveness, innovativeness, and risk-taking. With regards to the positive relationship between a firm's EO and its growth aspirations, nevertheless, no significant differences could be identified. Accordingly, this study shows that EO is a strategic orientation of highest value for service firms as well, under the premise of growth-orientation.

Suggested Citation

  • J.P. Coen Rigtering & Sascha Kraus & Fabian Eggers & Søren H. Jensen, 2014. "A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms," The Service Industries Journal, Taylor & Francis Journals, vol. 34(4), pages 275-294, February.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:4:p:275-294
    DOI: 10.1080/02642069.2013.778978
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    Citations

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    Cited by:

    1. Rok Črešnar & Marina Dabić & Nebojša Stojčić & Zlatko Nedelko, 2023. "It takes two to tango: technological and non-technological factors of Industry 4.0 implementation in manufacturing firms," Review of Managerial Science, Springer, vol. 17(3), pages 827-853, April.
    2. Quang-Huy Ngo, 2023. "The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability," SAGE Open, , vol. 13(4), pages 21582440231, October.
    3. Katharina Fellnhofer & Kaisu Puumalainen & Helena Sjögrén, 0. "Entrepreneurial orientation in work groups – effects of individuals and group characteristics," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-37.
    4. Zhong Qin & Xin Deng, 2016. "Government and family Guanxi in Chinese private firms: perceptions and preference," Review of Managerial Science, Springer, vol. 10(1), pages 35-60, January.
    5. Lucía Garcés-Galdeano & Martín Larraza-Kintana & Carmen García-Olaverri & Marianna Makri, 2016. "Entrepreneurial orientation in family firms: the moderating role of technological intensity and performance," International Entrepreneurship and Management Journal, Springer, vol. 12(1), pages 27-45, March.
    6. Eggers, Fabian & Niemand, Thomas & Filser, Matthias & Kraus, Sascha & Berchtold, Jennifer, 2020. "To network or not to network – Is that really the question? The impact of networking intensity and strategic orientations on innovation success," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    7. Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.
    8. Sascha Kraus & Domingo Ribeiro-Soriano & Miriam Schüssler, 2018. "Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method," International Entrepreneurship and Management Journal, Springer, vol. 14(1), pages 15-33, March.
    9. Hannu Littunen & Timo Tohmo & Esa Storhammar, 2021. "Innovation among SMEs in Finland: The impact of stakeholder engagement and firm-level characteristics," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(4), pages 157-196.
    10. Jonas Hammerschmidt & Fabian Eggers & Sascha Kraus & Paul Jones & Matthias Filser, 0. "Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-19.
    11. Wenbin Sun & Zhihua Ding & Xiaobo Xu, 2021. "A new look at returns of information technology: firms’ diversification to IT service market and firm value," Information Technology and Management, Springer, vol. 22(1), pages 13-31, March.
    12. Olubunmi Ipinnaiye & Declan Dineen & Helena Lenihan, 2017. "Drivers of SME performance: a holistic and multivariate approach," Small Business Economics, Springer, vol. 48(4), pages 883-911, April.
    13. Sascha Kraus & Fabian Meier & Thomas Niemand & Ricarda B. Bouncken & Paavo Ritala, 2018. "In search for the ideal coopetition partner: an experimental study," Review of Managerial Science, Springer, vol. 12(4), pages 1025-1053, October.
    14. Rondi, Emanuela & De Massis, Alfredo & Kraus, Sascha, 2021. "Servitization through open service innovation in family firms: Exploring the ability-willingness paradox," Journal of Business Research, Elsevier, vol. 135(C), pages 436-444.
    15. Fanelli Rosa Maria, 2018. "Rural Small and Medium Enterprises Development in Molise (Italy)," European Countryside, Sciendo, vol. 10(4), pages 566-589, December.
    16. Adrian Klammer & Stefan Gueldenberg & Sascha Kraus & Michele O’Dwyer, 0. "To change or not to change–antecedents and outcomes of strategic renewal in SMEs," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-18.
    17. Olaleye Dotun Faloye & Owoeye Idowu, 2021. "Business Model Innovation and Micro and Small Enterprises’ Performance in Nigeria: Does Entrepreneurial Orientation Mediate?," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 7, January -.
    18. Sascha Kraus & Janina Burtscher & Christine Vallaster & Martin Angerer, 2018. "Sustainable Entrepreneurship Orientation: A Reflection on Status-Quo Research on Factors Facilitating Responsible Managerial Practices," Sustainability, MDPI, vol. 10(2), pages 1-21, February.
    19. Adrian Klammer & Stefan Gueldenberg & Sascha Kraus & Michele O’Dwyer, 2017. "To change or not to change–antecedents and outcomes of strategic renewal in SMEs," International Entrepreneurship and Management Journal, Springer, vol. 13(3), pages 739-756, September.
    20. Powell, K. Skylar & Lim, Eunah, 2018. "‘Misfits’ DO try to fit: Deviations from firm-specific optimal multinationality and subsequent market entry or exit in US law firms," Journal of Business Research, Elsevier, vol. 82(C), pages 141-148.
    21. Jonas Hammerschmidt & Fabian Eggers & Sascha Kraus & Paul Jones & Matthias Filser, 2020. "Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 839-857, September.
    22. Mehmet Civelek & Aleksandr Kljucnikov & Vendula Fialova & Andrea Folvarcna & Milan Stoch, 2021. "How innovativeness of family-owned SMEs differ depending on their characteristics?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 16(2), pages 413-428, June.
    23. Katharina Fellnhofer & Kaisu Puumalainen & Helena Sjögrén, 2017. "Entrepreneurial orientation in work groups – effects of individuals and group characteristics," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 427-463, June.

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