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Responsiveness to authority appeals among young French and American consumers

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  • Jung, Jae Min
  • Kellaris, James J.

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  • Jung, Jae Min & Kellaris, James J., 2006. "Responsiveness to authority appeals among young French and American consumers," Journal of Business Research, Elsevier, vol. 59(6), pages 735-744, June.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:6:p:735-744
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    References listed on IDEAS

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    1. Dholakia, Ruby Roy & Sternthal, Brian, 1977. "Highly Credible," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 223-232, March.
    2. Mizerski, Richard W & Golden, Linda L & Kernan, Jerome B, 1979. "The Attribution Process in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 123-140, Se.
    3. Grewal, Dhruv & Gotlieb, Jerry & Marmorstein, Howard, 1994. "The Moderating Effects of Message Framing and," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 145-153, June.
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    Cited by:

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    2. Laufer, Daniel & Garrett, Tony C. & Ning, Bo, 2018. "The Moderating Role of Power Distance on the Reaction of Consumers to the CEO as a Spokesperson During a Product Harm Crisis: Insights From China and South Korea," Journal of International Management, Elsevier, vol. 24(3), pages 215-221.
    3. Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
    4. Thakor, Mrugank V. & Goneau-Lessard, Karine, 2009. "Development of a scale to measure skepticism of social advertising among adolescents," Journal of Business Research, Elsevier, vol. 62(12), pages 1342-1349, December.
    5. Defau Laurens & Zauner Alexander & Sycik Anna, 2023. "How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance," Review of Marketing Science, De Gruyter, vol. 21(1), pages 187-194, September.
    6. Bojana Većkalov & Sandra J. Geiger & František Bartoš & Mathew P. White & Bastiaan T. Rutjens & Frenk Harreveld & Federica Stablum & Berkan Akın & Alaa Aldoh & Jinhao Bai & Frida Berglund & Aleša Brat, 2024. "A 27-country test of communicating the scientific consensus on climate change," Nature Human Behaviour, Nature, vol. 8(10), pages 1892-1905, October.
    7. Gonzalez-Jimenez, Hector & Fastoso, Fernando & Fukukawa, Kyoko, 2019. "How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west," Journal of Business Research, Elsevier, vol. 103(C), pages 293-300.

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