Let the sports endorser speak: Combination of endorser type, color, and copy
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DOI: 10.1016/j.jbusres.2022.02.006
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- Rashid Saeed, Muhammad & Khan, Huda & Lee, Richard & Lockshin, Larry & Bellman, Steven & Cohen, Justin & Yang, Song, 2024. "Construal level theory in advertising research: A systematic review and directions for future research," Journal of Business Research, Elsevier, vol. 183(C).
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Keywords
Sports endorser; Construal level theory; Ad color; Ad copy; social distance;All these keywords.
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