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Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switzerland)

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  • Beier, Michael
  • Früh, Sebastian

Abstract

This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.

Suggested Citation

  • Beier, Michael & Früh, Sebastian, 2021. "Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switzerland)," EconStor Research Reports 233853, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esrepo:233853
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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Gaia Bassani & Nicoletta Marinelli & Silvio Vismara, 2019. "Crowdfunding in healthcare," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1290-1310, August.
    3. Beier, Michael, 2018. "Digitale Strategien für Nonprofit-Organisationen Anfang des 21. Jahrhunderts," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 101-118.
    4. Stefan Stieglitz & Linh Dang-Xuan & Axel Bruns & Christoph Neuberger, 2014. "Social Media Analytics," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(2), pages 89-96, April.
    5. Raoul Könsgen & Mario Schaarschmidt & Stefan Ivens & Andreas Munzel, 2018. "Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions," Post-Print halshs-01897830, HAL.
    6. Raoul Könsgen & Mario Schaarschmidt & Stefan Ivens & Andreas Munzel, 2018. "Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions," Post-Print hal-02957523, HAL.
    7. Michael Beier & Sebastian Früh, 2019. "Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems," Studies on Entrepreneurship, Structural Change and Industrial Dynamics, in: Yang Song & Francesca Grippa & Peter A. Gloor & João Leitão (ed.), Collaborative Innovation Networks, pages 115-124, Springer.
    8. Könsgen, Raoul & Schaarschmidt, Mario & Ivens, Stefan & Munzel, Andreas, 2018. "Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 165-177.
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    Keywords

    social media; hospitals; digital health; preferences; usage behavior; Facebook; Twitter; Instagram; LinkedIn; XING; YouTube;
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