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The effect of apathetic motivation on employees' intentions to use social media for businesses

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  • Hansen, Jared M.
  • Levin, Michael A.

Abstract

Businesses benefit when employees use social-media technologies to connect with stakeholders, but extant evidence indicates mixed results in getting employees to do it. We propose part of the explanation stems from apathetic motivation among employees; we investigate whether apathetic motivation appears at the other end of the spectrum of intrinsic and extrinsic motivations, or whether it varies independent of other motivations. We find evidence that apathetic, intrinsic, and extrinsic motivations appear as distinct motivations and can all coexist at times—that some individuals who report high intrinsic or extrinsic motivations also report high apathetic motivation, and there are significant interaction terms. Furthermore, the relationship between intention to use and actual usage appears to be amplified in the case of individuals in marketing/sales versus diminished in the case of individuals in other departments, consistent with the idea that the customer-facing nature of some jobs impacts intention to use social media technologies.

Suggested Citation

  • Hansen, Jared M. & Levin, Michael A., 2016. "The effect of apathetic motivation on employees' intentions to use social media for businesses," Journal of Business Research, Elsevier, vol. 69(12), pages 6058-6066.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:12:p:6058-6066
    DOI: 10.1016/j.jbusres.2016.06.009
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    References listed on IDEAS

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    1. Gianfranco Walsh & Mario Schaarschmidt & Lefa Teng, 2020. "Cross-cultural Assessment of a Short Scale to Measure Employees’ Company Reputation-Related Social Media Competence," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 78-91, May.
    2. Yakhlef, Ali & Nordin, Fredrik, 2021. "Effects of firm presence in customer-owned touch points: A self-determination perspective," Journal of Business Research, Elsevier, vol. 130(C), pages 473-481.
    3. Gupta, Manjul & Uz, Irem & Esmaeilzadeh, Pouyan & Noboa, Fabrizio & Mahrous, Abeer A. & Kim, Eojina & Miranda, Graça & Tennant, Vanesa M. & Chung, Sean & Azam, Akbar & Peters, Anicia & Iraj, Hamideh &, 2018. "Do cultural norms affect social network behavior inappropriateness? A global study," Journal of Business Research, Elsevier, vol. 85(C), pages 10-22.
    4. Schaarschmidt, Mario & Könsgen, Raoul, 2020. "Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter," Journal of Business Research, Elsevier, vol. 117(C), pages 754-763.
    5. Hemamali Tennakoon & Jared M. Hansen & George Saridakis & Mahesha Samaratunga & Joseph W. Hansen, 2023. "Drivers and Barriers of Social Sustainable Development and Growth of Online Higher Education: The Roles of Perceived Ease of Use and Perceived Usefulness," Sustainability, MDPI, vol. 15(10), pages 1-15, May.
    6. Kalra, Ashish & Briggs, Elten & Schrock, Wyatt, 2023. "Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance," Journal of Business Research, Elsevier, vol. 154(C).
    7. Schaarschmidt, Mario & Walsh, Gianfranco, 2020. "Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 117(C), pages 718-726.
    8. Laurianne Schmitt & Eric Casenave & Jessie Pallud, 2021. "Salespeople's work toward the institutionalization of social selling practices," Post-Print hal-03868903, HAL.
    9. Reetta Oksa & Tiina Saari & Markus Kaakinen & Atte Oksanen, 2021. "The Motivations for and Well-Being Implications of Social Media Use at Work among Millennials and Members of Former Generations," IJERPH, MDPI, vol. 18(2), pages 1-22, January.
    10. Elizabeth Chinomona, 2019. "Examining the Impact of Antecedents of Firm Performance on Companies in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 10(6), pages 30-42.

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