Nations as brands: Cinema's place in the branding role
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DOI: 10.1016/j.jbusres.2018.02.017
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- Braun, Erik & Zenker, Sebastian, 2022. "In governments we trust: A two-country Brexit field experiment on perceived uncertainty as mediator for consumer decisions," Journal of Business Research, Elsevier, vol. 138(C), pages 335-346.
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Keywords
Nation; Place and destination branding; Cinema; Globalization;All these keywords.
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