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Exploring Small Entrepreneurs' Goals in Electronic Commerce Ecosystem: A Goal Hierarchy Approach

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  • Park, Jonghwa
  • Han, Kyunghyun

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  • Park, Jonghwa & Han, Kyunghyun, 2024. "Exploring Small Entrepreneurs' Goals in Electronic Commerce Ecosystem: A Goal Hierarchy Approach," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302510, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302510
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    References listed on IDEAS

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    1. Terrence Sebora & Sang Lee & Nittana Sukasame, 2009. "Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand," Small Business Economics, Springer, vol. 32(3), pages 303-316, March.
    2. David H Brown & Nigel Lockett, 2004. "Potential of critical e-applications for engaging SMEs in e-business: a provider perspective," European Journal of Information Systems, Taylor & Francis Journals, vol. 13(1), pages 21-34, March.
    3. Grandón, Elizabeth E. & Nasco, Suzanne A. & Mykytyn Jr., Peter P., 2011. "Comparing theories to explain e-commerce adoption," Journal of Business Research, Elsevier, vol. 64(3), pages 292-298, March.
    4. Lin Xiao & Zixiu Guo & John D’Ambra, 2019. "Benefit-based O2O commerce segmentation: a means-end chain approach," Electronic Commerce Research, Springer, vol. 19(2), pages 409-449, June.
    5. Nasco, Suzanne Altobello & Toledo, Elizabeth Grandón & Mykytyn Jr., Peter P., 2008. "Predicting electronic commerce adoption in Chilean SMEs," Journal of Business Research, Elsevier, vol. 61(6), pages 697-705, June.
    6. Pieters, R. & Baumgartner, H. & Allen, D., 1995. "A means-end chain approach to consumers' goal structures," Other publications TiSEM 7d190b0e-3495-4c5f-8de3-a, Tilburg University, School of Economics and Management.
    7. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January.
    8. Grosh, Barbara & Somolekae, Gloria, 1996. "Mighty oaks from little acorns: Can microenterprise serve as the seedbed of industrialization?," World Development, Elsevier, vol. 24(12), pages 1879-1890, December.
    9. Honig, Benson, 1998. "What determines success? examining the human, financial, and social capital of jamaican microentrepreneurs," Journal of Business Venturing, Elsevier, vol. 13(5), pages 371-394, September.
    10. Abed, Salma S., 2020. "Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs," International Journal of Information Management, Elsevier, vol. 53(C).
    11. Jung, Yoonhyuk & Pawlowski, Suzanne D. & Kim, Hee-Woong, 2017. "Exploring associations between young adults’ facebook use and psychological well-being: A goal hierarchy approach," International Journal of Information Management, Elsevier, vol. 37(1), pages 1391-1404.
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