IDEAS home Printed from https://ideas.repec.org/a/eee/ininma/v36y2016i6p1328-1339.html
   My bibliography  Save this article

A near field communication adoption and its impact on Expo visitors’ behavior

Author

Listed:
  • Han, Heejeong
  • Park, Arum
  • Chung, Namho
  • Lee, Kyoung Jun

Abstract

Utilization of advanced smart technologies and online-to-offline/offline-to-online marketing has resulted in the adoption of near field communication (NFC) in many expositions (Expos). The objective of NFC is to enhance and revitalize the Expo experience of visitors. Thus, this study focused on the motivation-opportunity-ability framework and satisfaction transfer of visitors who process information using NFC to understand NFC reuse intention and Expo loyalty. We hypothesized that information quality (motivation), organizational support for using NFC at an Expo (opportunity), and self-efficacy (ability) influence NFC value and NFC satisfaction. NFC value would influence satisfaction with NFC and with the Expo, which then influences NFC reuse intention and Expo loyalty, respectively. A survey of 309 visitors at the Expo showed that information quality and organizational support influenced perceived value and satisfaction of NFC. Self-efficacy influenced the perceived value of but not the satisfaction with NFC. Further, the perceived NFC affected NFC reuse intention and Expo loyalty through satisfaction with NFC and satisfaction with the Expo, respectively. This study thus expands the scope of study on NFC by demonstrating the need for utilization of NFC and by empirically demonstrating the importance of NFC.

Suggested Citation

  • Han, Heejeong & Park, Arum & Chung, Namho & Lee, Kyoung Jun, 2016. "A near field communication adoption and its impact on Expo visitors’ behavior," International Journal of Information Management, Elsevier, vol. 36(6), pages 1328-1339.
    • Handle: RePEc:eee:ininma:v:36:y:2016:i:6:p:1328-1339
    DOI: 10.1016/j.ijinfomgt.2016.04.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S026840121630192X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijinfomgt.2016.04.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Belanche, Daniel & Casaló, Luis V. & Guinalíu, Miguel, 2012. "Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 124-132.
    2. Hung, Kam & Petrick, James F., 2012. "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model," Tourism Management, Elsevier, vol. 33(4), pages 855-867.
    3. Verhoef, Peter C. & Kannan, P.K. & Inman, J. Jeffrey, 2015. "From Multi-Channel Retailing to Omni-Channel Retailing," Journal of Retailing, Elsevier, vol. 91(2), pages 174-181.
    4. Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. William H. DeLone & Ephraim R. McLean, 1992. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, INFORMS, vol. 3(1), pages 60-95, March.
    7. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.
    8. Ge Zhu & Feifei Yang & Tingting Chen, 2013. "Study of Micro-Blog by Self-Efficacy-Based Value Adoption Model," Springer Books, in: Bing Xu (ed.), 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings, edition 127, pages 21-29, Springer.
    9. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
    10. Koo, Chulmo & Chung, Namho & Nam, Kichan, 2015. "Assessing the impact of intrinsic and extrinsic motivators on smart green IT device use: Reference group perspectives," International Journal of Information Management, Elsevier, vol. 35(1), pages 64-79.
    11. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(1), pages 21-25, January.
    12. Kai-Ying Chen & Meng-Lin Chang, 2013. "User acceptance of ‘near field communication’ mobile phone service: an investigation based on the ‘unified theory of acceptance and use of technology’ model," The Service Industries Journal, Taylor & Francis Journals, vol. 33(6), pages 609-623, May.
    13. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(4), pages 347-350, April.
    14. Kim, Hyejeong & Niehm, Linda S., 2009. "The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing," Journal of Interactive Marketing, Elsevier, vol. 23(3), pages 221-233.
    15. Dwivedi, Yogesh K. & Kapoor, Kawaljeet Kaur & Williams, Michael D. & Williams, Janet, 2013. "RFID systems in libraries: An empirical examination of factors affecting system use and user satisfaction," International Journal of Information Management, Elsevier, vol. 33(2), pages 367-377.
    16. Bigné, Enrique & Hernández, Blanca & Ruiz, Carla & Andreu, Luisa, 2010. "How motivation, opportunity and ability can drive online airline ticket purchases," Journal of Air Transport Management, Elsevier, vol. 16(6), pages 346-349.
    17. Deng, Zhaohua & Lu, Yaobin & Wei, Kwok Kee & Zhang, Jinlong, 2010. "Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China," International Journal of Information Management, Elsevier, vol. 30(4), pages 289-300.
    18. Moon, Hyun Sil & Kim, Jae Kyeong & Ryu, Young U., 2013. "A sequence-based filtering method for exhibition booth visit recommendations," International Journal of Information Management, Elsevier, vol. 33(4), pages 620-626.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abid Hussain & Muhammad Bilal & Sara Shabbir & Tanveer Illahi, 2021. "Mediating Role Of Mobile Banking Between Service Quality And Adaptive Performance Of Managers In Smes," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(2), pages 136-146.
    2. Radhwan Sneesl & Yusmadi Yah Jusoh & Marzanah A. Jabar & Salfarina Abdullah & Umar Ali Bukar, 2022. "Factors Affecting the Adoption of IoT-Based Smart Campus: An Investigation Using Analytical Hierarchical Process (AHP)," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    3. Nornajihah Nadia Hasbullah & Zuraidah Sulaiman & Adaviah Mas’od & Hanis Syuhada Ahmad Sugiran, 2022. "Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    4. Xu, Xiao-Yu & Gao, Ya-Xuan & Jia, Qing-Dan, 2023. "The role of social commerce for enhancing consumers’ involvement in the cross-border product: Evidence from SEM and ANN based on MOA framework," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    5. Radhwan Sneesl & Yusmadi Yah Jusoh & Marzanah A. Jabar & Salfarina Abdullah, 2022. "Revising Technology Adoption Factors for IoT-Based Smart Campuses: A Systematic Review," Sustainability, MDPI, vol. 14(8), pages 1-27, April.
    6. Kim, Yaeri & Roh, Taewoo, 2022. "Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    7. Abid Hussain & Muhammad Bilal & Sana Rashid, 2021. "An Empirical Investigation Of Information Quality And Usage Of Mobile Banking In Predicting Adaptive Performance: A Serial Mediation Model," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(1), pages 134-147, March.
    8. Baabdullah, Abdullah M. & Alalwan, Ali Abdallah & Rana, Nripendra P. & Kizgin, Hatice & Patil, Pushp, 2019. "Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model," International Journal of Information Management, Elsevier, vol. 44(C), pages 38-52.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhen Wang & John Lim & Xiaojia Guo, 2010. "Negotiator Satisfaction in NSS-Facilitated Negotiation," Group Decision and Negotiation, Springer, vol. 19(3), pages 279-300, May.
    2. Pinyi Yao & Mohamad Fazli Sabri & Syuhaily Osman & Norzalina Zainudin & Yezheng Li, 2023. "Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models," Sustainability, MDPI, vol. 15(2), pages 1-23, January.
    3. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    4. Un-Kon Lee, 2021. "The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists," SAGE Open, , vol. 11(1), pages 21582440209, January.
    5. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    6. Liao, Ziqi & Shi, Xinping, 2017. "Web functionality, web content, information security, and online tourism service continuance," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 258-263.
    7. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    8. Queiroz, Maciel M. & Fosso Wamba, Samuel, 2019. "Blockchain adoption challenges in supply chain: An empirical investigation of the main drivers in India and the USA," International Journal of Information Management, Elsevier, vol. 46(C), pages 70-82.
    9. Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    10. Kirk, Colleen P. & Chiagouris, Larry & Gopalakrishna, Pradeep, 2012. "Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 168-178.
    11. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    12. Li, Julie Juan, 2008. "How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics," Journal of Business Research, Elsevier, vol. 61(9), pages 986-994, September.
    13. Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021. "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, August.
    14. Hyo Geun Song & Hyeon Jo, 2023. "Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    15. Liyuan Liu & Yen Hsu, 2022. "Motivating factors behind the public’s use of smart recycling systems: perceived playfulness and environmental concern," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-13, December.
    16. Lihong Chen & Han Gao & Hafeezullah Memon & Chunhong Liu & Xinfeng Yan & Ling Li, 2024. "Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory," SAGE Open, , vol. 14(2), pages 21582440241, June.
    17. Agnieszka Chidlow & Pervez N. Ghauri, 2014. "What incentives are being used by International Business Researchers in Their Surveys? A Review," William Davidson Institute Working Papers Series wp1086, William Davidson Institute at the University of Michigan.
    18. Nur Diyana Rossiman & Norzaidah Hidayah Rashid & Wardah Annadiah Ahmad Ramzuna & Mohammad Nabil Almunawar, 2021. "The Perception and Usage of Google Drive Among Higher Education Institution Students in Brunei Darussalam," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 222-241, July.
    19. Han, Heesup & Hyun, Sunghyup Sean, 2015. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness," Tourism Management, Elsevier, vol. 46(C), pages 20-29.
    20. Shui-Lien Chen & June-Hong Chen & Yung Hsin Lee, 2018. "A Comparison of Competing Models for Understanding Industrial Organization’s Acceptance of Cloud Services," Sustainability, MDPI, vol. 10(3), pages 1-20, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ininma:v:36:y:2016:i:6:p:1328-1339. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-information-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.