Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms
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DOI: 10.1016/j.techfore.2022.122041
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More about this item
Keywords
Online-to-offline (O2O) exhibition; Trust transfer theory; Online-trust satisfaction in exhibition; Offline value-satisfaction in exhibition; O2O loyalty in exhibition; B2B;All these keywords.
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