Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis
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DOI: 10.1016/j.techfore.2021.121345
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- Yogesh K. Dwivedi & A. Sharma & Nripendra P. Rana & M. Giannakis & P. Goel & Vincent Dutot, 2023. "Evolution of Artificial Intelligence Research in Technological Forecasting and Social Change: Research Topics, Trends, and Future Directions," Post-Print hal-04292607, HAL.
- Xu, Xiao-Yu & Gao, Ya-Xuan & Jia, Qing-Dan, 2023. "The role of social commerce for enhancing consumers’ involvement in the cross-border product: Evidence from SEM and ANN based on MOA framework," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Alcántara-Pilar, Juan Miguel & Rodriguez-López, MarÃa Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Mobile advertising; Behavioral targeting advertising; Mobile commerce; TAM; TAM2; Artificial neural network;All these keywords.
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