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Study of Micro-Blog by Self-Efficacy-Based Value Adoption Model

In: 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings

Author

Listed:
  • Ge Zhu

    (Beijing Information Science & Technology University)

  • Feifei Yang

    (Beijing Information Science & Technology University)

  • Tingting Chen

    (Beijing Information Science & Technology University)

Abstract

As an emerging mobile internet application, micro-blog has been developed from 2009 in China. This paper studies the factors that influence college students on adopting the micro-blog through the self-efficacy-based value adoption model (SVAM). This paper collects 457 valid questionnaires, analyzes the structural equation modeling by LISREL. The hypothesis model is confirmed in which include seven latent variables: Micro-blog’s Self-efficacy (MS), Functional Value (FV), Social Value (SV), Emotional Value (EV), Perceived Value (PV), Attitude (AT) and Intention (AI). The results indicate that the model has a higher explanation (64%) for adoption intention of micro-blog than pure value adoption model (VAM) or other models. It cannot be ignored that the influence of self-efficacy on consumer’s attitude.

Suggested Citation

  • Ge Zhu & Feifei Yang & Tingting Chen, 2013. "Study of Micro-Blog by Self-Efficacy-Based Value Adoption Model," Springer Books, in: Bing Xu (ed.), 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings, edition 127, pages 21-29, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-34910-2_3
    DOI: 10.1007/978-3-642-34910-2_3
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    Cited by:

    1. Han, Heejeong & Park, Arum & Chung, Namho & Lee, Kyoung Jun, 2016. "A near field communication adoption and its impact on Expo visitors’ behavior," International Journal of Information Management, Elsevier, vol. 36(6), pages 1328-1339.

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