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Social comparison nudges—Guessing the norm increases charitable giving

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  • Bartke, Simon
  • Friedl, Andreas
  • Gelhaar, Felix
  • Reh, Laura

Abstract

Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm and therefore increases its effectiveness. Our results suggest that the effectiveness of nudges that use descriptive norms depends on how the a priori beliefs about the descriptive norm are updated.

Suggested Citation

  • Bartke, Simon & Friedl, Andreas & Gelhaar, Felix & Reh, Laura, 2017. "Social comparison nudges—Guessing the norm increases charitable giving," Economics Letters, Elsevier, vol. 152(C), pages 73-75.
    • Handle: RePEc:eee:ecolet:v:152:y:2017:i:c:p:73-75
    DOI: 10.1016/j.econlet.2016.12.023
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    1. Neckermann, Susanne & Turmunkh, Uyanga & van Dolder, Dennie & Wang, Tong V., 2022. "Nudging student participation in online evaluations of teaching: Evidence from a field experiment," European Economic Review, Elsevier, vol. 141(C).
    2. He, Shutong & Blasch, Julia & Robinson, Peter John & van Beukering, Pieter, 2024. "Social comparison feedback in decision-making context: Environmental externality levels and psychological traits matter," Ecological Economics, Elsevier, vol. 216(C).
    3. Alt, Marius & Gallier, Carlo, 2021. "Incentives and intertemporal behavioral spillovers: A two-period experiment on charitable giving," ZEW Discussion Papers 21-010, ZEW - Leibniz Centre for European Economic Research.
    4. Kristina M. Bott & Alexander W. Cappelen & Erik Ø. Sørensen & Bertil Tungodden, 2020. "You’ve Got Mail: A Randomized Field Experiment on Tax Evasion," Management Science, INFORMS, vol. 66(7), pages 2801-2819, July.
    5. Sanchit Pawar & Asle Fagerstrøm & Valdimar Sigurdsson, 2020. "An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    6. Sun, Yuzhe & Zhang, Shunming, 2023. "Social comparison with ambiguity: An investment and consumption game," Economics Letters, Elsevier, vol. 230(C).
    7. David Fielding & Stephen Knowles & Ronald Peeters, 2022. "In search of competitive givers," Southern Economic Journal, John Wiley & Sons, vol. 88(4), pages 1517-1548, April.
    8. Michels, Marius & Luo, Hao & Weller von Ahlefeld, Paul Johann & Mußhoff, Oliver, 2023. "Compliance with pre-harvest interval rules in apple production—A comparative analysis of green nudges among fruit growers and agricultural students in Germany," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 102(C).
    9. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers tel-03450909, HAL.
    10. Linek, Maximilian & Traxler, Christian, 2021. "Framing and social information nudges at Wikipedia," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 1269-1279.
    11. Amelie Griesoph & Stefan Hoffmann & Christine Merk & Katrin Rehdanz & Ulrich Schmidt, 2021. "Guess What …?—How Guessed Norms Nudge Climate-Friendly Food Choices in Real-Life Settings," Sustainability, MDPI, vol. 13(15), pages 1-18, August.
    12. Peth, Denise & Mußhoff, Oliver & Funke, Katja & Hirschauer, Norbert, 2018. "Nudging Farmers to Comply With Water Protection Rules – Experimental Evidence From Germany," Ecological Economics, Elsevier, vol. 152(C), pages 310-321.
    13. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers Main tel-03450909, HAL.
    14. Yann Raineau & Éric GIRAUD-HÉRAUD, 2021. "Why do Social Nudges Actually Work? Theoretical and Experimental Elements from a Randomized Controlled Trial with Bordeaux Winegrowers," Bordeaux Economics Working Papers 2021-22, Bordeaux School of Economics (BSE).
    15. Alt, Marius & Gallier, Carlo, 2022. "Incentives and intertemporal behavioral spillovers: A two-period experiment on charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 959-972.
    16. Funke, Katja & Hirschauer, Norbert & Peth, Denise & Mußhoff, Oliver & Becker, Oliver Arránz, 2019. "Can personality traits explain compliance behaviour? - A study of compliance with water-protection rules in German agriculture," SocArXiv jnexr, Center for Open Science.

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    More about this item

    Keywords

    Social comparison nudge; Attention; Field experiment; Charitable giving; Social norms;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H4 - Public Economics - - Publicly Provided Goods

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