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Personal norms — and not only social norms — shape economic behavior

Author

Listed:
  • Zvonimir Bašić
  • Eugenio Verrina

    (GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - EM - EMLyon Business School - CNRS - Centre National de la Recherche Scientifique)

Abstract

We propose a simple utility framework and design a novel two-part experiment to study the relevance of personal norms across various economic games and settings. We show that personal norms — together with social norms and monetary payoff — are highly predictive of individuals’ behavior. Moreover, they are: (i) distinct from social norms across a series of economic contexts; (ii) robust to an exogenous increase in the salience of social norms; and (iii) complementary to social norms in predicting behavior. Our findings support personal norms as a key driver of economic behavior.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Zvonimir Bašić & Eugenio Verrina, 2024. "Personal norms — and not only social norms — shape economic behavior," Post-Print hal-04828801, HAL.
    • Handle: RePEc:hal:journl:hal-04828801
    DOI: 10.1016/j.jpubeco.2024.105255
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    Cited by:

    1. Hermes, Henning & Krauß, Marina & Lergetporer, Philipp & Peter, Frauke & Wiederhold, Simon, 2024. "The causal impact of gender norms on mothers' employment attitudes and expectations," IWH Discussion Papers 28/2024, Halle Institute for Economic Research (IWH).
    2. Hermes, Henning & Krauß, Marina & Lergetporer, Philipp & Peter, Frauke & Wiederhold, Simon, 2024. "The Causal Impact of Gender Norms on Mothers' Employment Attitudes and Expectations," IZA Discussion Papers 17543, Institute of Labor Economics (IZA).
    3. Henning Hermes & Marina Krauß & Philipp Lergetporer & Frauke Peter & Simon Wiederhold, 2025. "The Causal Impact of Gender Norms on Mothers’ Employment Attitudes and Expectations," Working Papers 2024-024, Human Capital and Economic Opportunity Working Group.
    4. Hennig Hermes & Marina Krauß & Philipp Lergetporer & Frauke Peter & Simon Wiederhold, 2025. "The Causal Impact of Gender Norms on Mothers’ Employment Attitudes and Expectations," Munich Papers in Political Economy 38, Munich School of Politics and Public Policy and the School of Management at the Technical University of Munich.

    More about this item

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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