IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v81y2024ics096969892400273x.html
   My bibliography  Save this article

Technology roadmapping for the e-commerce sector: A text-mining approach

Author

Listed:
  • Singh, Shiwangi
  • Sai Vijay, Tata

Abstract

Due to rapid technological advancements and shifting consumer dynamics, the e-commerce industry has undergone rapid transformation. Further, emerging technologies, including artificial intelligence, blockchain, and augmented reality, have the ability to revolutionize the e-commerce landscape. However, limited studies have mapped the technological evolution in the e-commerce sector. Therefore, this study offers a multi-faceted forecast of e-commerce technologies by combining patent analysis, semantic network analysis, and topic modelling approaches. The study analyzes 4113 patents and categorizes them into two time periods: 2001–2012 and 2013–2023. This study constructs co-word maps, defines the relationships between the words, and examines how the co-word relationships have changed over the time period. In the period between 2001 and 2012, the patents are categorized into four clusters: information processing and communication technologies, product purchase and sale management, e-commerce systems, and digital transaction and security management. For the period spanning between 2013 and 2023, the patents are classified into seven clusters: user experience, integrating devices, product information management, e-commerce infrastructure, advanced e-commerce authentication, pricing and payment solution, platform development, and e-commerce optimization. It aims to bridge theory and practice by developing a roadmap of near-, mid-, and far-future e-commerce technologies. The study highlights implications for practice and theory.

Suggested Citation

  • Singh, Shiwangi & Sai Vijay, Tata, 2024. "Technology roadmapping for the e-commerce sector: A text-mining approach," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400273x
    DOI: 10.1016/j.jretconser.2024.103977
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096969892400273X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.103977?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    2. Nazarenko, Anastasia & Vishnevskiy, Konstantin & Meissner, Dirk & Daim, Tugrul, 2022. "Applying digital technologies in technology roadmapping to overcome individual biased assessments," Technovation, Elsevier, vol. 110(C).
    3. Mohamed M. Mostafa, 2023. "A one-hundred-year structural topic modeling analysis of the knowledge structure of international management research," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3905-3935, August.
    4. Kerr, Clive & Phaal, Robert, 2020. "Technology roadmapping: Industrial roots, forgotten history and unknown origins," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    5. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).
    6. Park, Hyunkyu & Phaal, Rob & Ho, Jae-Yun & O'Sullivan, Eoin, 2020. "Twenty years of technology and strategic roadmapping research: A school of thought perspective," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    7. Lim, Xin-Jean & Cheah, Jun-Hwa & Dwivedi, Yogesh K. & Richard, James E., 2022. "Does retail type matter? Consumer responses to channel integration in omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Nisreen Ameen & Ali Tarhini & Alexander Reppel & Amitabh Anand, 2021. "Customer experiences in the age of artificial intelligence," Post-Print halshs-03045430, HAL.
    9. Li, Xiong & Zhao, Xiaodong & Xu, Wangtu (Ato) & Pu, Wei, 2020. "Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. Mancuso, Ilaria & Messeni Petruzzelli, Antonio & Panniello, Umberto, 2023. "Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    11. Yuan, Xiaodong & Li, Xiaotao, 2021. "The evolution of the industrial value chain in China's high-speed rail driven by innovation policies: A patent analysis," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    12. Pearson, R.J. & Costley, A.E. & Phaal, R. & Nuttall, W.J., 2020. "Technology Roadmapping for mission-led agile hardware development: a case study of a commercial fusion energy start-up," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    13. Juhhyun Shin & Sunok Jung & Hyeonyoung Park & Yaena Lee & Yukyeong Son, 2021. "Perceptions Related to Nursing and Nursing Staff in Long-Term Care Settings during the COVID-19 Pandemic Era: Using Social Networking Service," IJERPH, MDPI, vol. 18(14), pages 1-15, July.
    14. Qiuying Chen & Shangyue Xu & Ronghui Liu & Qingquan Jiang, 2023. "Exploring the Discrepancy between Projected and Perceived Destination Images: A Cross-Cultural and Sustainable Analysis Using LDA Modeling," Sustainability, MDPI, vol. 15(12), pages 1-31, June.
    15. Tyrväinen, Olli & Karjaluoto, Heikki & Saarijärvi, Hannu, 2020. "Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    16. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    17. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Sorace, Stefano & Iazzolino, Gianpaolo, 2017. "Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 88-94.
    18. Noh, Heeyong & Kim, Kyuwoong & Song, Young-Keun & Lee, Sungjoo, 2021. "Opportunity-driven technology roadmapping: The case of 5G mobile services," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    19. Pantano, Eleonora & Pizzi, Gabriele, 2020. "Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    20. Leong, Lai-Ying & Hew, Teck-Soon & Ooi, Keng-Boon & Chong, Alain Yee-Loong, 2020. "Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach," Journal of Business Research, Elsevier, vol. 110(C), pages 24-40.
    21. Salvatore Pirri & Valentina Lorenzoni & Gianni Andreozzi & Marta Mosca & Giuseppe Turchetti, 2020. "Topic Modeling and User Network Analysis on Twitter during World Lupus Awareness Day," IJERPH, MDPI, vol. 17(15), pages 1-18, July.
    22. Li, Meichan & Wang, Rui, 2023. "Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    23. Omar, Suha & Mohsen, Kholoud & Tsimonis, Georgios & Oozeerally, Adam & Hsu, Jen-Hsien, 2021. "M-commerce: The nexus between mobile shopping service quality and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    24. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    25. Zhang, Hao & Daim, Tugrul & Zhang, Yunqiu (Peggy), 2021. "Integrating patent analysis into technology roadmapping: A latent dirichlet allocation based technology assessment and roadmapping in the field of Blockchain," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    26. Kim, Junhan & Geum, Youngjung, 2021. "How to develop data-driven technology roadmaps:The integration of topic modeling and link prediction," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    27. Kaatz, Christopher, 2020. "Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    28. Siebelink, Remco & Hofman, Erwin & Halman, Johannes I.M. & Nee, Ingo, 2021. "Roadmapping: (Missed) opportunities to overcome strategic challenges," Business Horizons, Elsevier, vol. 64(4), pages 501-512.
    29. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Stylos, Nikolaos, 2018. "Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers' competitiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 150-160.
    30. Wagner, Gerhard & Schramm-Klein, Hanna & Steinmann, Sascha, 2020. "Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment," Journal of Business Research, Elsevier, vol. 107(C), pages 256-270.
    31. Nie, Pu-yan & Chen, Zi-rui & Wang, Chan, 2021. "Intellectual property pricing under asymmetric duopoly," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    32. Marcia Mkansi, 2022. "E-business adoption costs and strategies for retail micro businesses," Electronic Commerce Research, Springer, vol. 22(4), pages 1153-1193, December.
    33. Chinchanachokchai, Sydney & Thontirawong, Pipat & Chinchanachokchai, Punjaporn, 2021. "A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    34. Patel, Pankaj C. & Pearce, John A., 2018. "The survival consequences of intellectual property for retail ventures," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 77-84.
    35. Yuskevich, Ilya & Smirnova, Ksenia & Vingerhoeds, Rob & Golkar, Alessandro, 2021. "Model-based approaches for technology planning and roadmapping: Technology forecasting and game-theoretic modeling," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    36. Mangiò, Federico & Mismetti, Marco & Lissana, Elena & Andreini, Daniela, 2023. "That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis," Journal of Business Research, Elsevier, vol. 161(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kumar, Aman & Shankar, Amit, 2024. "Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Yuskevich, Ilya & Hein, Andreas Makoto & Amokrane-Ferka, Kahina & Doufene, Abdelkrim & Jankovic, Marija, 2021. "A metamodel of an informational structure for model-based technology roadmapping," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    3. Gozuacik, Necip & Sakar, C. Okan & Ozcan, Sercan, 2023. "Technological forecasting based on estimation of word embedding matrix using LSTM networks," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    4. Fan, Hua & Gao, Wei & Han, Bing, 2023. "Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences," Journal of Business Research, Elsevier, vol. 156(C).
    5. Kraus, Sascha & Kumar, Satish & Lim, Weng Marc & Kaur, Jaspreet & Sharma, Anuj & Schiavone, Francesco, 2023. "From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    6. Degutis, Mindaugas & UrbonaviÄ ius, Sigitas & Hollebeek, Linda D. & Anselmsson, Johan, 2023. "Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    7. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. Hallikainen, Heli & Luongo, Milena & Dhir, Amandeep & Laukkanen, Tommi, 2022. "Consequences of personalized product recommendations and price promotions in online grocery shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    9. Sharma, Neeru & Fatima, Johra Kayeser, 2024. "Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    10. Yuan, Chunlin & Zhang, Chenlei & Wang, Shuman, 2022. "Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    11. Gomes, Leonardo Augusto de Vasconcelos & Fleury, André Leme & Oliveira, Maicon Gouvêa de & Facin, Ana Lucia Figueiredo, 2021. "Ecosystem policy roadmapping," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    12. Garza Ramos, Alejandro & Daim, Tugrul & Gaats, Lukas & Hutmacher, Dietmar W. & Hackenberger, David, 2022. "Technology roadmap for the development of a 3D cell culture workstation for a biomedical industry startup," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    13. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    14. Maduku, Daniel K. & Mpinganjira, Mercy & Rana, Nripendra P. & Thusi, Philile & Ledikwe, Aobakwe & Mkhize, Njabulo Happy-boy, 2023. "Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    15. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    16. Loh, Xiu-Ming & Lee, Voon-Hsien & Leong, Lai-Ying & Aw, Eugene Cheng-Xi & Cham, Tat-Huei & Tang, Yun-Chia & Hew, Jun-Jie, 2023. "Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach," Journal of Business Research, Elsevier, vol. 159(C).
    17. Rayburn, Steven W. & Anderson, Sidney T. & Zank, Gail M. & McDonald, Imani, 2022. "M-atmospherics: From the physical to the digital," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    18. repec:hig:wpaper:102sti2019 is not listed on IDEAS
    19. Heba E. Hassan, 2024. "The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth," Future Business Journal, Springer, vol. 10(1), pages 1-14, December.
    20. Tran, Lobel Trong Thuy, 2021. "Managing the effectiveness of e-commerce platforms in a pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    21. Roy, Sanjit K. & Singh, Gaganpreet & Sadeque, Saalem & Gruner, Richard L., 2024. "Customer experience quality with social robots: Does trust matter?," Technological Forecasting and Social Change, Elsevier, vol. 198(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400273x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.