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Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists

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  • Lee, Tsung Hung
  • Jan, Fen-Hauh
  • Yang, Chung-Cheng

Abstract

This study aims to develop a reliable and valid measurement to assess the general and site-specific environmentally responsible behavior of community-based tourists. Three studies are conducted: study 1 generates an initial pool of scale items, study 2 develops a measurement scale, and study 3 examines the cross-validation of this measurement scale. A generic measure for environmentally responsible behavior is developed using both exploratory and confirmatory factor analyses. Analytical results demonstrate the effectiveness of a 24-item scale with a first-order, seven-factor model that further elucidates the general and site-specific environmentally responsible behavior of community-based tourists. This research instrument is tested for its reliability, content validity, convergent validity, and discriminant validity. While exhibiting cross-validation by a tight replication strategy, this study offers researchers an invaluable instrument to better conceptualize and measure the environmentally responsible behavior of community-based tourists. Finally, managerial implications of this study are discussed, along with recommendations for future research.

Suggested Citation

  • Lee, Tsung Hung & Jan, Fen-Hauh & Yang, Chung-Cheng, 2013. "Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists," Tourism Management, Elsevier, vol. 36(C), pages 454-468.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:454-468
    DOI: 10.1016/j.tourman.2012.09.012
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