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Measuring Corporate Social Responsibility in Gambling Industry: Multi-Items Stakeholder Based Scales

Author

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  • Jian Ming Luo

    (Faculty of International Tourism and Management, City University of Macau, Macau, China)

  • Chi Fung Lam

    (Department of Finance, The Chinese University of Hong Kong, Hong Kong, China)

  • Ka Yin Chau

    (Faculty of International Tourism and Management, City University of Macau, Macau, China)

  • Hua Wen Shen

    (Faculty of International Tourism and Management, City University of Macau, Macau, China)

  • Xin Wang

    (Faculty of International Tourism and Management, City University of Macau, Macau, China)

Abstract

Macau gambling companies included Corporate Social Responsibility (CSR) information in their annual reports and websites as a marketing tool. Responsible Gambling (RG) had been a recurring issue in Macau’s chief executive report since 2007 and in many of the major gambling operators’ annual report. The purpose of this study was to develop a measurement scale on CSR activities in Macau. Items on the measurement scale were based on qualitative research with data collected from employees in Macau’s gambling industry and academic literature. First and Second Order confirmatory factor analysis (CFA) were used to verify the reliability and validity of the measurement scale. The results of this study were satisfactory and were supported by empirical evidence. This study provided recommendations to gambling stakeholders, including practitioners, government officers, customers and shareholders, and implications to promote CSR practice in Macau gambling industry.

Suggested Citation

  • Jian Ming Luo & Chi Fung Lam & Ka Yin Chau & Hua Wen Shen & Xin Wang, 2017. "Measuring Corporate Social Responsibility in Gambling Industry: Multi-Items Stakeholder Based Scales," Sustainability, MDPI, vol. 9(11), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:11:p:2012-:d:117394
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    References listed on IDEAS

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    2. Renata Kučerová & Tomáš Dania & Renata Skýpalová & Veronika Blašková, 2018. "Construction Industry in the Czech Republic: the Level of Involvement in Corporate Social Responsibility," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(2), pages 531-541.
    3. Antonio Martos‐Pedrero & David Jiménez‐Castillo & Vera Ferrón‐Vílchez & Francisco Joaquín Cortés‐García, 2023. "Corporate social responsibility and export performance under stakeholder view: The mediation of innovation and the moderation of the legal form," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 248-266, January.
    4. Antonio Martos-Pedrero & Francisco Joaquín Cortés-García & David Jiménez-Castillo, 2019. "The Relationship between Social Responsibility and Business Performance: An Analysis of the Agri-Food Sector of Southeast Spain," Sustainability, MDPI, vol. 11(22), pages 1-23, November.

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