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Residents’ Environmental Conservation Behaviors at Tourist Sites: Broadening the Norm Activation Framework by Adopting Environment Attachment

Author

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  • Yuling Zhang

    (Guangzhou Institute of Geography, Guangzhou 510070, China)

  • Jie Zhang

    (School of Geographic and Oceanographic Science, Nanjing University, Nanjing 210046, China)

  • Yuyao Ye

    (Guangzhou Institute of Geography, Guangzhou 510070, China)

  • Qitao Wu

    (Guangzhou Institute of Geography, Guangzhou 510070, China)

  • Lixia Jin

    (Guangzhou Institute of Geography, Guangzhou 510070, China)

  • Hongou Zhang

    (Guangzhou Institute of Geography, Guangzhou 510070, China)

Abstract

Understanding the factors that affect residents’ environmental conservation behaviors help in managing the environment of tourist sites. This research provides an integrative understanding of how residents near tourist sites form their environmental conservation behaviors by merging the norm-activation model and cognitive-affective model into one theoretical framework. Results of the structural analysis from a sample of 642 residents showed that this study’s proposed composite model includes a satisfactory level of predictive power for environmental conservation behaviors. The findings identify the following two dimensions of awareness of environmental consequences as having a key role in predicting environmental conservation behaviors: (1) awareness of positive consequences of environmental protection; and (2) awareness of disaster consequences. Results also show that environment attachment and personal norms about environmentalism played a mediating role between awareness of environmental consequences and environmental conservation behaviors, and that personal norms about environmentalism were the most powerful factor in predicting behaviors. Several practical implications were derived from the research findings that can contribute to environment management policy both within and outside the field of tourism, mostly notably: (1) how the effective promotion of these factors can encourage environmental conservation behaviors for residents; and (2) how governments can develop and implement environmental management measures to improve locals’ awareness of positive consequences of environmental protection.

Suggested Citation

  • Yuling Zhang & Jie Zhang & Yuyao Ye & Qitao Wu & Lixia Jin & Hongou Zhang, 2016. "Residents’ Environmental Conservation Behaviors at Tourist Sites: Broadening the Norm Activation Framework by Adopting Environment Attachment," Sustainability, MDPI, vol. 8(6), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:6:p:571-:d:72280
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    References listed on IDEAS

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    Cited by:

    1. Jiangchi Zhang & Chaowu Xie & Alastair M. Morrison & Kun Zhang, 2020. "Fostering Resident Pro-Environmental Behavior: The Roles of Destination Image and Confucian Culture," Sustainability, MDPI, vol. 12(2), pages 1-17, January.
    2. Pavel Krpálek & Kateřina Berková & Katarína Krpálková Krelová & Andrea Kubišová & Dagmar Frendlovská & Stanislav Szabo, 2020. "Environmental Education in the Preparation of Students of Tourism and Finance and Management in the Czech Republic," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    3. Fang Han & Zhaoping Yang & Hui Shi & Qun Liu & Geoffrey Wall, 2016. "How to Promote Sustainable Relationships between Heritage Conservation and Community, Based on a Survey," Sustainability, MDPI, vol. 8(9), pages 1-11, September.
    4. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    5. Qing Zhang & Arporn Popa & Huazhen Sun & Weifeng Guo & Fang Meng, 2022. "Tourists’ Intention of Undertaking Environmentally Responsible Behavior in National Forest Trails: A Comparative Study," Sustainability, MDPI, vol. 14(9), pages 1-16, May.

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