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Growth Strategies Of Multinational Companies Study Case: Precious Metals Jewelry Retail Industry

Author

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  • Raluca Daniela RIZEA

    (The Bucharest Academy of Economic Studies, Bucharest, Romania)

Abstract

The turbulent start of the new century has brought new challenges for firms, industries and countries. This paper investigates business and growth strategies of multinational companies within the precious metals jewelry retail industry. The main objective is to identify whether a company’s performance is determined by its growth strategy or not. The purposes for the research are: to understand what kind of business models and strategies global precious metals jewelry retailers pursue, what growth strategies global jewelry retailers pursue and if there is a link between a company’s growth strategy and its profitability. Least but not last, the findings are reviewed on their transferability to other industries. The findings regarding the business models and growth strategies pursued are that all of them are based on Porter’s generic strategies as well as internationalization and diversification but there is no specific preference given to any of the strategic elements.

Suggested Citation

  • Raluca Daniela RIZEA, 2015. "Growth Strategies Of Multinational Companies Study Case: Precious Metals Jewelry Retail Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 497-502, April.
    • Handle: RePEc:cmj:seapas:y:2015:i:7:p:497-502
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    References listed on IDEAS

    as
    1. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
    2. Nicky J. Welton & Howard H. Z. Thom, 2015. "Value of Information," Medical Decision Making, , vol. 35(5), pages 564-566, July.
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    More about this item

    Keywords

    Jewelry; Strategies; Competitiveness; Precious metals; Innovation;
    All these keywords.

    JEL classification:

    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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