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“I can’t pay more” versus “It’s not worth more”: Divergent effects of constraint and disparagement rationales in negotiations

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  • Lee, Alice J.
  • Ames, Daniel R.

Abstract

Past research paints a mixed picture of rationales in negotiations: Some findings suggest rationales might help, whereas others suggest they may have little effect or backfire. Here, we distinguish between two kinds of rationales buyers commonly employ – constraint rationales (referring to one’s own limited resources) and disparagement rationales (involving critiques of the negotiated object) – and demonstrate their divergent effects. Across four studies, we examined spontaneous rationales and manipulated rationale content, finding that constraint rationales have more positive effects on instrumental (e.g., counteroffers) and relational (e.g., trust) outcomes than disparagement rationales. Mediation analyses suggest constraint, but not disparagement, rationales are taken by sellers as signaling a buyer's limit. We also demonstrate a role for information, showing that the divergence between these rationales’ effects is attenuated when the seller has little information about their object’s value. Overall, our results show how and why rationales can help or hurt negotiators.

Suggested Citation

  • Lee, Alice J. & Ames, Daniel R., 2017. "“I can’t pay more” versus “It’s not worth more”: Divergent effects of constraint and disparagement rationales in negotiations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 141(C), pages 16-28.
  • Handle: RePEc:eee:jobhdp:v:141:y:2017:i:c:p:16-28
    DOI: 10.1016/j.obhdp.2017.05.002
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    References listed on IDEAS

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    1. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    2. Nicky J. Welton & Howard H. Z. Thom, 2015. "Value of Information," Medical Decision Making, , vol. 35(5), pages 564-566, July.
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    Cited by:

    1. Martha Jeong & Julia Minson & Michael Yeomans & Francesca Gino, 2019. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive," Management Science, INFORMS, vol. 65(12), pages 5813-5837, December.
    2. Bhatia, Nazlı & Gunia, Brian C., 2018. "“I was going to offer $10,000 but…”: The effects of phantom anchors in negotiation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 148(C), pages 70-86.
    3. Ma, Anyi & Yang, Yu & Savani, Krishna, 2019. "“Take it or leave it!” A choice mindset leads to greater persistence and better outcomes in negotiations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 153(C), pages 1-12.

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