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The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie

Author

Listed:
  • Gabriela ANDRISAN

    (Bucharest University of Economic Studies, Romania)

  • Andra MODREANU

    (Bucharest University of Economic Studies, Romania)

Abstract

The last several years have had a significant impact on how opportunities are evolving and how adaptive the business sector must be to continue pursuing successful corporate plans. Many businesses have begun to innovate and reuse their resources as a result of these structures, allowing them to continue operating despite the current economic circumstances. The goal of this paper is to highlight the importance of innovation within the context of a sustainable company strategy. Furthermore, it leads to a clearer understanding of how this type of organization has been able to respond to changing market conditions and thrive rather than merely survive. Following an examination of the available literature, a summary of the most common traits and principles may be extrapolated, allowing the option of further investigation in forthcoming studies. The findings indicate that innovation plays a significant role in the success of some firms, generating distinct niches in which even a start-up can thrive. To better demonstrate their views, the writers chose Allegorie as an example, a company that relies on fashion innovations and employs this to keep its sustainable ideals. The study's findings can also be used to gain a better understanding of the current state of business models and the critical roles adaptability and sustainability play in this volatile economic climate.

Suggested Citation

  • Gabriela ANDRISAN & Andra MODREANU, 2023. "The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 6-13.
    • Handle: RePEc:brc:brccej:v:8:y:2023:i:1:p:6-13
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    References listed on IDEAS

    as
    1. Nigel Roome & Céline Louche, 2016. "Journeying Toward Business Models for Sustainability: A Conceptual Model Found Inside the Black Box of Organisational Transformation," Post-Print hal-01183743, HAL.
    2. Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    3. Rosaria Ferlito & Rosario Faraci, 2022. "Business model innovation for sustainability: a new framework," Innovation & Management Review, Emerald Group Publishing Limited, vol. 19(3), pages 222-236, March.
    4. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix And Corporate Social Responsability In Automotive Industry – Case Study: Mazda Motor Corporation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 205-209, February.
    5. Sorin George Toma, 2008. "SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP IN THE 21th CENTURY," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 80-85, February.
    6. Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
    7. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    8. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
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    More about this item

    Keywords

    business models; innovation; sustainability; value creation; value proposition;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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