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Corporate Strategy And Business Strategy

Author

Listed:
  • TOMA SORIN GEORGE

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

Abstract

The concept of strategy has remained a subject of interest in various domains such as politics, war, sports, or business. In this respect, leaders of political parties, commanders of armies, managers of sports clubs, or business leaders are expected to have a strategy. As any corporation is directly interested in making money and obtaining profit it needs a framework in order to better understand what is doing and is willing to do in the future, and how it is possible to obtain an advantage over other competitors. Thus, the strategy may provide corporations with the needed concepts, tools, methods, and actions in order to surpass their rivals. The paper aims to define the concepts of corporate strategy and business strategy, and illustrate their connection. In order to reach the objectives of the paper, the author used a scientific approach based on a qualitative research method. Corporate strategy constitutes top management’s primary task involving the running of the whole business organization wheresa business strategy refers to the running of a specific business unit. The paper provides a theoretical framework for better understanding the concepts of corporate and business strategy starting from the fact that strategy is a complex term. Also, it shows there is a two-way connection between these two concepts.

Suggested Citation

  • Toma Sorin George, 2023. "Corporate Strategy And Business Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 82-88, June.
    • Handle: RePEc:cbu:jrnlec:y:2023:v:3:p:82-88
    as

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    References listed on IDEAS

    as
    1. Sorin George Toma, 2005. "Fordism, Postfordism and Globalization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 135-138, April.
    2. Sorin-George Toma & Stefan Catana, 2021. "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 28-34, May.
    3. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix And Corporate Social Responsability In Automotive Industry – Case Study: Mazda Motor Corporation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 205-209, February.
    4. Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
    5. Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
    6. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    7. Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    8. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
    Full references (including those not matched with items on IDEAS)

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