IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2022v4p319-324.html
   My bibliography  Save this article

The Product Life Cycle And The Boston Consulting Group’S Growth- Share Matrix In Marketing Simulations

Author

Listed:
  • STEFAN-ALEXANDRU CATANA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • SORIN-GEORGE TOMA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • CATALIN GRADINARU

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

Abstract

The product life cycle and the Boston Consulting Group’s growth-share matrix are important tools for marketing specialists, as it offers guidance for developing marketing strategies. In marketing simulations, the use of the product life cycle and its extension into Boston Consulting Group’s matrix is relevant to creating a bridge between theory and practice and determining the best strategies and tactics for products. The aims of this paper are to reveal the theoretical concepts regarding the product life cycle and the Boston Consulting Group’s growth-share matrix and to emphasize their relevance in marketing simulations. The research methodology was based on a qualitative research method, doing a comprehensive literature review. The paper provides the deepening of the theoretical framework to expand the knowledge in the product life cycle approach, the Boston Consulting Group’s matrix, and the marketing simulations field. It also displays that the use of these tools in marketing simulations leads to the development of strategic thinking. The paper eases a better understanding of the concept of the product life cycle and its particularities.

Suggested Citation

  • Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "The Product Life Cycle And The Boston Consulting Group’S Growth- Share Matrix In Marketing Simulations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 319-324, August.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:4:p:319-324
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2022-04/36_Catana.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Polli, Rolando & Cook, Victor, 1969. "Validity of the Product Life Cycle," The Journal of Business, University of Chicago Press, vol. 42(4), pages 385-400, October.
    2. Kotler, Philip & Schultz, Randall L, 1970. "Marketing Simulations: Review and Prospects," The Journal of Business, University of Chicago Press, vol. 43(3), pages 237-295, July.
    3. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix And Corporate Social Responsability In Automotive Industry – Case Study: Mazda Motor Corporation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 205-209, February.
    4. Andreea Barbu & Mirona Ana Maria Popescu & Georgiana Moiceanu, 2022. "Perspective of Teachers and Students towards the Education Process during COVID-19 in Romanian Universities," IJERPH, MDPI, vol. 19(6), pages 1-21, March.
    5. Ştefan-Alexandru Catană & Sorin-George Toma & Andreea Barbu, 2021. "The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective," IJERPH, MDPI, vol. 18(15), pages 1-17, August.
    6. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    7. Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
    8. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Toma Sorin George, 2023. "Corporate Strategy And Business Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 82-88, June.
    2. Gabriela Andrisan & Andra Modreanu, 2022. "Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 482-490, September.
    3. Andra Modreanu & Sorin-George Toma, 2023. "A Brief Analysis Of Social Media Brand Content And Strategy During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 234-239, February.
    4. Gabriela ANDRISAN & Andra MODREANU, 2023. "The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 6-13.
    5. Sorin-George Toma, 2023. "Corporate And Business Strategies In Global Retailing," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 131-138.
    6. Sorin-George Toma, 2023. "Analysing The Evolution Of The World?S Largest Corporations In The Period 2019-2021," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 123-130.
    7. Andra Modreanu & Gabriela Nicoleta Andrișan, 2022. "The Perceptions Of Generation Z Regarding Csr Practices In Developing Countries: An Analysis Among Romanian Post- Millennials Students," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 263-272, August.
    8. Andra MODREANU & Gabriela ANDRISAN & Magdalena PLATIS, 2023. "Corporate Social Responsibility Leadership," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(2), pages 25-36.
    9. Sorin-George Toma, 2023. "The Evolution of the World Motor Vehicle Production in the Period 2018-2022," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 175-179, December.
    10. Andra Modreanu & Gabriela Nicoleta Andrisan, 2022. "Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 651-658, September.
    11. Sorin-George TOMA, 2023. "Enzo Ferrari, A Successful Industrialist And Entrepreneur," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(2), pages 125-131.
    12. Sorin-George Toma & Stefan Catana, 2021. "Linking Customer Experience With The Extended Marketing Mix," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 105-109, October.
    13. Sorin-George Toma, 2024. "America’s Most Innovative Corporations in the Period 2022-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 549-554, August.
    14. Toma Sorin-George & Gradinaru Catalin & Modreanu Andra, 2023. "The Evolution Of The Digital Economy In Romania In The Period 2019-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 205-210, December.
    15. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    16. Sorin-George TOMA, 2023. "Whisky, A Tasty Business," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(3), pages 28-34.
    17. Sorin-George Toma, 2024. "The Largest Global Retailers in the COVID-19 Pandemic Period 2020-2021," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 542-548, August.
    18. Stefan-Alexandru Catana & Sorin-George Toma, 2021. "Service Quality Models As Customers Satisfaction Tools," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 241-245, October.
    19. Stefan-Alexandru CATANA & Sorin-George TOMA, 2022. "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 224-229.
    20. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 80-85, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2022:v:4:p:319-324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.