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Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble

Author

Listed:
  • Gabriela Andrisan

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Andra Modreanu

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

In the highly competitive and constantly changing business world that depicts today’s global economy, companies that manage to succeed seem to be those that keep their core values and competitive grit whilst adapting to the context of the Fourth Industrial Revolution. A successful company applies strategic thinking in order to compete for the future and manages to adhere to its healthy core values and efficient business practices in its pursuit to create and deliver the right products or services to its consumers. The aim of this paper is to display some key factors for business success and how it can be manifested and to present the situation specific to the Procter & Gamble company as an example of great success within the current economic context. The methodology was based on a qualitative research method. The paper shows that Procter & Gamble manages to adapt to market conditions, to strategically think about the future and to register excellent business results whilst placing the consumer in the center of its preoccupations. Also, it contributes to a better understanding of this successful global company facing the challenges of the Fourth Industrial Revolution.

Suggested Citation

  • Gabriela Andrisan & Andra Modreanu, 2022. "Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 482-490, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:482-490
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    References listed on IDEAS

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    More about this item

    Keywords

    Procter & Gamble; company; business success; the Fourth Industrial Revolution;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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