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Corporate And Business Strategies In Global Retailing

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  • Sorin-George Toma

    (University of Bucharest)

Abstract

Since its appearance, retail has undergone significant transformations worldwide. The last decades witnessed the increasing use of information technology and communications and the expansion of e-commerce in the retail industry all over the world. This is why many retailers have understood the need to design and implement new strategies starting from the dynamic relationships between the physical and the digital world. The paper aims to define the concepts of corporate strategy and business strategy and to identify some of their common features in global retailing. The research methodology was based on a qualitative research method. The paper shows that the world’s largest retailers are located in the United States of America. These corporations succeeded in obtaining a durable competitive advantage.

Suggested Citation

  • Sorin-George Toma, 2023. "Corporate And Business Strategies In Global Retailing," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 131-138.
    • Handle: RePEc:brc:journl:v:60:y:2023:i:2:p:131-138
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    References listed on IDEAS

    as
    1. Sorin-George Toma & Stefan Catana, 2021. "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 28-34, May.
    2. Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    3. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix And Corporate Social Responsability In Automotive Industry – Case Study: Mazda Motor Corporation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 205-209, February.
    4. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    5. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    6. Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    7. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategy; global retailing; corporate strategy; business strategy; retail revenue;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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