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Evaluation and Selection of Sustainable Strategy for Green Supply Chain Management Implementation

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  • Rakesh Kumar Malviya
  • Ravi Kant
  • Ashim Dutta Gupta

Abstract

The aim of this study is to explore the implementation of green supply chain management (GSCM) strategies and to select the best GSCM strategy using fuzzy analytical network process (ANP) methodology. The ANP helps in analyzing the interdependence and interrelations among the various determinants and dimensions of GSCM strategy selection. Fuzzy set theory is applied to avoid the vagueness and uncertainty in human preference judgement. This study uses an empirical case study of an Indian automobile organization to validate the applicability of the proposed model. The results show that the resource based strategy is in first position, having the maximum impact on each determinant. The case organization should improve the green management system with the assistance of a suitable GSCM strategy, i.e. the resource based strategy. This study may help managers to make decisions, and to analyze and standardize their environmental advantages dynamically. The robustness of the projected model is checked by conducting a sensitivity analysis. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment

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  • Rakesh Kumar Malviya & Ravi Kant & Ashim Dutta Gupta, 2018. "Evaluation and Selection of Sustainable Strategy for Green Supply Chain Management Implementation," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 475-502, May.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:4:p:475-502
    DOI: 10.1002/bse.2016
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