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Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro

Author

Listed:
  • Stanovčić Tatjana

    (University of Montenegro, Faculty of Tourism and Hotel Management Kotor, Podgorica, Montenegro)

  • Peković Sanja

    (University of Montenegro, Faculty of Tourism and Hotel Management Kotor, Podgorica, Montenegro)

  • Vukčević Jovana

    (University of Montenegro, Faculty of Tourism and Hotel Management Kotor, Podgorica, Montenegro)

  • Perović Djurdjica

    (University of Montenegro, Faculty of Tourism and Hotel Management Kotor, Podgorica, Montenegro)

Abstract

Background: In Montenegro, there is a growing awareness of the necessity to further develop sustainable forms of tourism and foster economic development of mostly agrarian northern rural areas. However, this is of the utmost importance not only for sustaining local economy, but also for creating more balanced framework for territorial development.Objectives: Paper aims to set a framework for studying the role of innovations and entrepreneurship in developing sustainable agro-tourism in Montenegro through identifying main resources, obstacles, challenges and potentials of the process.Methods/Approach: The analysis is based on both review of the secondary sources and the fieldwork conducted between June and October 2015 in rural areas of Kuci and Durmitor, as well as the number of interviews with farmers and tourism professionals from the country.Results: The results highlighted the low levels of both entrepreneurial culture and hospitality awareness amongst local population, lack of investments, infrastructural backwardness and insufficient government support as the main obstacles to developing successful and sustainable agro-tourism ventures.Conclusions: Public bodies should create a comprehensive strategy for sustainable tourism development, which should focus on providing incentives, training and support to the farmers eager to diversify their agro-activities through entrepreneurial actions.

Suggested Citation

  • Stanovčić Tatjana & Peković Sanja & Vukčević Jovana & Perović Djurdjica, 2018. "Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro," Business Systems Research, Sciendo, vol. 9(1), pages 107-117, March.
    • Handle: RePEc:bit:bsrysr:v:9:y:2018:i:1:p:107-117:n:9
    DOI: 10.2478/bsrj-2018-0009
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    References listed on IDEAS

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    More about this item

    Keywords

    entrepreneurship; rural development; katun activities; agro-tourism; Montenegro;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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