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Towards a taxonomy of tourism products

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  • McKercher, Bob

Abstract

This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

Suggested Citation

  • McKercher, Bob, 2016. "Towards a taxonomy of tourism products," Tourism Management, Elsevier, vol. 54(C), pages 196-208.
    • Handle: RePEc:eee:touman:v:54:y:2016:i:c:p:196-208
    DOI: 10.1016/j.tourman.2015.11.008
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    References listed on IDEAS

    as
    1. McKercher, Bob & Tung, Vincent, 2015. "Publishing in tourism and hospitality journals: Is the past a prelude to the future?," Tourism Management, Elsevier, vol. 50(C), pages 306-315.
    2. Oecd, 2013. "Green Innovation in Tourism Services," OECD Tourism Papers 2013/1, OECD Publishing.
    3. Gibson, Heather J., 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Elsevier, vol. 1(1), pages 45-76, November.
    4. Phillip, Sharon & Hunter, Colin & Blackstock, Kirsty, 2010. "A typology for defining agritourism," Tourism Management, Elsevier, vol. 31(6), pages 754-758.
    5. Gjorgievski, Mijalce & Kozuharov , Saso & Nakovski , Dejan, 2013. "Typology Of Recreational-Tourism Resources As An Important Element Of The Tourist Offer," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 4(1), pages 53-60.
    6. Connell, John, 2013. "Contemporary medical tourism: Conceptualisation, culture and commodification," Tourism Management, Elsevier, vol. 34(C), pages 1-13.
    7. Heather J. Gibson, 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Taylor & Francis Journals, vol. 1(1), pages 45-76, January.
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    Cited by:

    1. Gill, Chelsea & Packer, Jan & Ballantyne, Roy, 2019. "Spiritual retreats as a restorative destination: Design factors facilitating restorative outcomes," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Todd, Louise & Leask, Anna & Ensor, John, 2017. "Understanding primary stakeholders' multiple roles in hallmark event tourism management," Tourism Management, Elsevier, vol. 59(C), pages 494-509.
    3. Ruiz-Meza, José & Montoya-Torres, Jairo R., 2022. "A systematic literature review for the tourist trip design problem: Extensions, solution techniques and future research lines," Operations Research Perspectives, Elsevier, vol. 9(C).

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