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The Effect of Calorie Labels on Caloric Intakeand Restaurant Revenue: Evidence from Two Full-Service Restaurants

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  • Ellison, Brenna
  • Lusk, Jayson L.
  • Davis, David

Abstract

Field experiment data were used to study the effect of numeric calorie labels in two fullservice restaurants. Ultimately, both field experiments, despite using different experimental designs, reached the same conclusion: the numeric calorie label had no significant effect on total caloric intake. However, results revealed the addition of a traffic light symbol to the numeric label led to a 67.8-kcal reduction in average calories ordered. Furthermore, results showed restaurant revenue is unlikely to be affected by the addition of calorie labels on menus. The results have implications for restaurant labeling laws that are being considered around the world.

Suggested Citation

  • Ellison, Brenna & Lusk, Jayson L. & Davis, David, 2014. "The Effect of Calorie Labels on Caloric Intakeand Restaurant Revenue: Evidence from Two Full-Service Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(2), pages 1-19, May.
    • Handle: RePEc:ags:joaaec:169060
    DOI: 10.22004/ag.econ.169060
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    5. Downs, J.S. & Wisdom, J. & Wansink, B. & Loewenstein, G., 2013. "Supplementing menu labeling with calorie recommendations to test for facilitation effects," American Journal of Public Health, American Public Health Association, vol. 103(9), pages 1604-1609.
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    Cited by:

    1. Vincenzina Caputo & Jayson L. Lusk, 2020. "What agricultural and food policies do U.S. consumers prefer? A best–worst scaling approach," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 75-93, January.
    2. Valerie Kilders & Vincenzina Caputo & Jayson L. Lusk, 2024. "Consumer preferences for food away from home: Dine in versus delivery," American Journal of Agricultural Economics, John Wiley & Sons, vol. 106(2), pages 496-525, March.
    3. Saksena, Michelle J. & Okrent, Abigail M. & Anekwe, Tobenna D. & Cho, Clare & Dicken, Christopher & Effland, Anne & Elitzak, Howard & Guthrie, Joanne & Hamrick, Karen S. & Hyman, Jeffrey & Jo, Young &, 2018. "America’s Eating Habits:Food Away From Home," Economic Information Bulletin 281119, United States Department of Agriculture, Economic Research Service.
    4. Huseynov, Samir & Palma, Marco A. & Ahmad, Ghufran, 2021. "Does the magnitude of relative calorie distance affect food consumption?," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 530-551.
    5. Capitán, Tabaré & Thunstrom, Linda & van 't Veld, Klaas & Nordström, Jonas & Shogren, Jason F., 2024. "Show me the labels: Using pre-nudges to reduce calorie information avoidance," SocArXiv vy6af, Center for Open Science.

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    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy;

    JEL classification:

    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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