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Using State Logos To Increase Purchases Of Selected Food Products

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  • Brooker, John R.
  • Eastwood, David B.

Abstract

The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used to identify both fresh and processed foods. Significantly higher proportions of respondents gave positive answers to the fresh produce statements of the logo's effects on purchase decisions and willingness-to-pay slightly higher prices than to those for processed foods.

Suggested Citation

  • Brooker, John R. & Eastwood, David B., 1989. "Using State Logos To Increase Purchases Of Selected Food Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-9, February.
    • Handle: RePEc:ags:jlofdr:27915
    DOI: 10.22004/ag.econ.27915
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    References listed on IDEAS

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    1. Buse, Rueben C., 1986. "What is America Eating? Implications for Red Meat," Staff Papers 200441, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    2. Blaylock, James & Burbee, Clark, 1985. "Consumer Demand For Eggs And Market Implications," Staff Reports 277809, United States Department of Agriculture, Economic Research Service.
    3. Capps, Oral, 1986. "Changes in Domestic Demand for Food: Impacts on Southern Agriculture," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 18(1), pages 25-36, July.
    4. Eastwood, David B. & Brooker, John R. & Orr, Robert H., 1987. "Consumer Preferences for Local Versus Out-Of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 19(2), pages 183-194, December.
    5. Scearce, W. Keith & Jensen, Robert B., 1979. "Food Stamp Program Effects on Availability Of Food Nutrients for Low Income Families In the Southern Region of the United States," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 11(2), pages 113-120, December.
    6. John Adrian & Raymond Daniel, 1976. "Impact of Socioeconomic Factors on Consumption of Selected Food Nutrients in the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 58(1), pages 31-38.
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    Cited by:

    1. Giraud, Kelly L. & Bond, Craig A. & Bond, Jennifer Keeling, 2005. "Consumer Preferences for Locally Made Specialty Food Products Across Northern New England," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), pages 1-13, October.
    2. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
    3. Fang, Xin & Huang, Hui & Leung, PingSun, 2018. "Competitiveness of local food: an empirical analysis of the tomato market dynamics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(1).
    4. Govindasamy, Ramu & Puduri, Venkata & Kelley, Kathleen & Simon, James E., 2012. "Increased Purchases of Locally Grown Ethnic Greens and Herbs due to Concerns about Food Miles," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.
    5. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.

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