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Product Differentiation And State Promotion Of Farm Produce: An Analysis Of The Jersey Fresh Tomato

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  • Adelaja, Adesoji O.
  • Brumfield, Robin G.
  • Lininger, Kimberly

Abstract

Product differentiation, a prerequisite for successful state promotion of state branded farm products, may be reflected by differences in the own-price, cross-price and income elasticties of demand between a state's brand and other products. This paper tests for such differentiation by estimating demand functions for tomatoes available at the retail level in New Jersey. The "Jersey Fresh" brand is shown to have higher own-price and income elasticities of demand. It is thus perceived to be of higher quality than others. Consumers are also found to be origin biased. Promotion based on the Jersey Fresh's unique attributes and on encouraging further origin bias may have a good chance of success.

Suggested Citation

  • Adelaja, Adesoji O. & Brumfield, Robin G. & Lininger, Kimberly, 1990. "Product Differentiation And State Promotion Of Farm Produce: An Analysis Of The Jersey Fresh Tomato," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(3), pages 1-14, September.
    • Handle: RePEc:ags:jlofdr:27108
    DOI: 10.22004/ag.econ.27108
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    References listed on IDEAS

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    7. John M. Halloran & Michael V. Martin, 1989. "Should states be in the agricultural promotion business?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 65-75.
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    Cited by:

    1. Govindasamy, Ramu & Schilling, Brian J. & Sullivan, Kevin P. & Turvey, Calum G. & Brown, Logan & Puduri, Venkata S., 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics.
    2. Batie, Cicely M. & Dennis, Elliott J. & Lubben, Bradley D., 2020. "Do state-level agricultural promotion programs increase agricultural output? The case of the Livestock Friendly County designation program in Nebraska," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304399, Agricultural and Applied Economics Association.
    3. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
    4. Hanagriff, Roger D. & Lau, Michael H. & Rogers, Sarah L., 2008. "State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns? A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry," Working Papers 44088, American Association of Wine Economists.
    5. Paul M. Patterson & Timothy J. Burkink & Rozlyn S. Lipsey & Jason Lipsey & Richard W. Roth & Mary Kay Martin, 2003. "Targeting tourists with state branding programs," Agribusiness, John Wiley & Sons, Ltd., vol. 19(4), pages 525-538.
    6. Clinton L. Neill & Rodney B. Holcomb & Jayson L. Lusk, 2020. "Estimating potential beggar‐thy‐neighbor effects of state labeling programs," Agribusiness, John Wiley & Sons, Ltd., vol. 36(1), pages 3-19, January.
    7. Nganje, William E. & Hughner, Renée Shaw & Lee, Nicholas E., 2011. "State-Branded Programs and Consumer Preference for Locally Grown Produce," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 20-32, April.
    8. Malaga, Jaime E. & Xu, Bin & Martinez-Mejia, Pablo, 2011. "Marketing Promotion of Texas Agricultural Products: The Rural Dimension of the GO TEXAN Program," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    9. Zaring, Caitlin & Jensen, Kimberly & Rihn, Alicia & Morgan, Mark & Eckelkamp, Elizabeth, 2023. "A Profile of Tennessee Farmstead Milk Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(3), November.
    10. Govindasamy, Ramu & Sullivan, Kevin P. & Puduri, Venkata S. & Schilling, Brian J. & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics.

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