IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/346011.html
   My bibliography  Save this article

Exploring the Interplay of Risk Attitude and Organic Food Consumption

Author

Listed:
  • Giampietri, Elisa
  • Bugin, Giuseppe
  • Trestini, Samuele

Abstract

This exploratory study seeks to advance the research on consumers’ preference for organic food eating by investigating the potential association between organic food consumption (OC) frequency and the individual risk attitude. Moreover, inspired by the literature, we investigate also the association between OC and the perceived OC related health improvement (i.e. the avoidance of health risks), subjective trust toward the certification, social norms and several lifestyle factors. Based on a direct survey of 223 Italian college students, a lottery task was used to characterize the individual risk attitude and a simultaneous equation model was estimated. This study marks a beginning by showing a significant relationship between being risk averse and a high organic food eating, offering a hint for future research avenues in the organic domain.

Suggested Citation

  • Giampietri, Elisa & Bugin, Giuseppe & Trestini, Samuele, 2020. "Exploring the Interplay of Risk Attitude and Organic Food Consumption," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(03), September.
    • Handle: RePEc:ags:ijofsd:346011
    DOI: 10.22004/ag.econ.346011
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/346011/files/EXPLORING%20THE%20INTERPLAY%20OF%20RISK%20ATTITUDE%20AND%20ORGANIC%20FOOD%20CONSUMPTION.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.346011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Darwis Agustriyana & Gusni & Didi Tarmidi & Dinda Kayani Putri Bestari, 2019. "Organization Culture - Oriented Training Design," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(5), pages 82-91, August.
    2. Eva Johansson & Abrar Hussain & Ramune Kuktaite & Staffan C. Andersson & Marie E. Olsson, 2014. "Contribution of Organically Grown Crops to Human Health," IJERPH, MDPI, vol. 11(4), pages 1-24, April.
    3. Hirschauer Norbert & Grüner Sven & Mußhoff Oliver & Becker Claudia, 2019. "Twenty Steps Towards an Adequate Inferential Interpretation of p-Values in Econometrics," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 239(4), pages 703-721, August.
    4. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    5. Gary Charness & Catherine Eckel & Uri Gneezy & Agne Kajackaite, 2018. "Complexity in risk elicitation may affect the conclusions: A demonstration using gender differences," Journal of Risk and Uncertainty, Springer, vol. 56(1), pages 1-17, February.
    6. Paul J. H. Schoemaker, 2019. "Attention and foresight in organizations," Futures & Foresight Science, John Wiley & Sons, vol. 1(1), March.
    7. Grayden J F Solman & Alan Kingstone, 2019. "Spatial organization to facilitate action," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-22, May.
    8. Nedelko, Zlatko & PotoÄ an, Vojko & Zlatanović, Dejana, 2019. "Innovativeness in higher education organizations," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2019),, Óbuda University, Keleti Faculty of Business and Management.
    9. Glenn W. Harrison & Morten I. Lau & E. Elisabet Rutström, 2007. "Estimating Risk Attitudes in Denmark: A Field Experiment," Scandinavian Journal of Economics, Wiley Blackwell, vol. 109(2), pages 341-368, June.
    10. McCluskey, Jill J., 2000. "A Game Theoretic Approach to Organic Foods: An Analysis of Asymmetric Information and Policy," Agricultural and Resource Economics Review, Cambridge University Press, vol. 29(1), pages 1-9, April.
    11. Bavec M & Bavec F & RobaÄ er M & Bavec A, 2019. "Healthy Facts of Organic Food," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 20(1), pages 14802-14805, July.
    12. Catherine C. Eckel & Philip J. Grossman, 2008. "Forecasting Risk Attitudes: An Experimental Study Using Actual and Forecast Gamble Choices," Monash Economics Working Papers archive-01, Monash University, Department of Economics.
    13. Veflen, Nina & Storstad, Oddveig & Samuelsen, Bendik & Langsrud, Solveig & Hagtvedt, Therese & Ueland, Øydis & Gregersen, Fredrik & Scholderer, Joachim, 2017. "Food Scares: Reflections and Reactions," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(2), March.
    14. Nea, 2019. "Intergovernmental organisation activities," Nuclear Law Bulletin, OECD Publishing, vol. 2018(2).
    15. Hansen, Torben & Sørensen, Maria Ingerslev & Eriksen, Marie-Louise Riewerts, 2018. "How the interplay between consumer motivations and values influences organic food identity and behavior," Food Policy, Elsevier, vol. 74(C), pages 39-52.
    16. Depositario, Dinah Pura T. & Nayga Jr., Rodolfo M. & Wu, Ximing & Laude, Tiffany P., 2009. "Should students be used as subjects in experimental auctions?," Economics Letters, Elsevier, vol. 102(2), pages 122-124, February.
    17. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
    18. Chetan Dave & Catherine Eckel & Cathleen Johnson & Christian Rojas, 2010. "Eliciting risk preferences: When is simple better?," Journal of Risk and Uncertainty, Springer, vol. 41(3), pages 219-243, December.
    19. Shpak H.N., 2019. "Applied Aspects Of Geo-Management In Organic Farming," Balanced Nature Using, Institute of agroecology and environmental management, vol. 9(2), pages 33-41, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gotschi, Elisabeth & Larcher, Manuela & Vogel, Stefan, 2023. "Rural High School Students Self-Reported Shopping Frequency for Organic Food Products: The Role of Subjective Norm, Attitudes, Cultural Preferences, School Type and Gender," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(04), December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michele Garagnani, 2023. "The predictive power of risk elicitation tasks," Journal of Risk and Uncertainty, Springer, vol. 67(2), pages 165-192, October.
    2. Elisa Giampietri & Giuseppe Bugin & Samuele Trestini, 2021. "On the association between risk attitude and fruit and vegetable consumption: insights from university students in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-16, December.
    3. Kerri Brick & Martine Visser & Justine Burns, 2012. "Risk Aversion: Experimental Evidence from South African Fishing Communities," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(1), pages 133-152.
    4. Hermansson, Cecilia, 2018. "Can self-assessed financial risk measures explain and predict bank customers’ objective financial risk?," Journal of Economic Behavior & Organization, Elsevier, vol. 148(C), pages 226-240.
    5. Astrid Gamba & Luca Stanca, 2023. "Mis-judging merit: the effects of adjudication errors in contests," Experimental Economics, Springer;Economic Science Association, vol. 26(3), pages 550-587, July.
    6. Menkhoff, Lukas & Sakha, Sahra, 2017. "Estimating risky behavior with multiple-item risk measures," Journal of Economic Psychology, Elsevier, vol. 59(C), pages 59-86.
    7. Giampietri, Elisa & Yu, Xiaohua & Trestini, Samuele, 2020. "The role of trust and perceived barriers on farmer’s intention to adopt risk management tools," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(1), April.
    8. Charness, Gary & Gneezy, Uri & Imas, Alex, 2013. "Experimental methods: Eliciting risk preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 87(C), pages 43-51.
    9. Holden, Stein T. & Tilahun, Mesfin, 2023. "Numeracy Skills, Decision Errors, and Risk Preference Estimation," CLTS Working Papers 5/23, Norwegian University of Life Sciences, Centre for Land Tenure Studies.
    10. Ihli, Hanna Julia & Chiputwa, Brian & Musshoff, Oliver, 2013. "Do Changing Probabilities or Payoffs in Lottery-Choice Experiments Matter? Evidence from Rural Uganda," GlobalFood Discussion Papers 158146, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    11. Paolo Crosetto & Antonio Filippin, 2016. "A theoretical and experimental appraisal of four risk elicitation methods," Experimental Economics, Springer;Economic Science Association, vol. 19(3), pages 613-641, September.
    12. Friedman, Daniel & Habib, Sameh & James, Duncan & Williams, Brett, 2022. "Varieties of risk preference elicitation," Games and Economic Behavior, Elsevier, vol. 133(C), pages 58-76.
    13. Ihli, Hanna Julia & Chiputwa, Brian & Musshoff, Oliver, 2016. "Do Changing Probabilities or Payoffs in Lottery-Choice Experiments Affect Risk Preference Outcomes? Evidence from Rural Uganda," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 41(2), May.
    14. Paolo Crosetto & Antonio Filippin, 2023. "Safe options and gender differences in risk attitudes," Journal of Risk and Uncertainty, Springer, vol. 66(1), pages 19-46, February.
    15. Arnaud Reynaud & Stéphane Couture, 2012. "Stability of risk preference measures: results from a field experiment on French farmers," Theory and Decision, Springer, vol. 73(2), pages 203-221, August.
    16. Brunette, Marielle & Jacob, Julien, 2019. "Risk aversion, prudence and temperance: An experiment in gain and loss," Research in Economics, Elsevier, vol. 73(2), pages 174-189.
    17. Menkhoff, Lukas & Sakha, Sahra, 2014. "Multiple-item risk measures," Kiel Working Papers 1980, Kiel Institute for the World Economy (IfW Kiel).
    18. Filiz, Ibrahim & Nahmer, Thomas & Spiwoks, Markus & Gubaydullina, Zulia, 2020. "Measurement of risk preference," Journal of Behavioral and Experimental Finance, Elsevier, vol. 27(C).
    19. Arianna Galliera & E. Elisabet Rutström, 2021. "Crowded out: Heterogeneity in risk attitudes among poor households in the US," Journal of Risk and Uncertainty, Springer, vol. 63(2), pages 103-132, October.
    20. Arnaud A. Reynaud & Stéphane S. Couture, 2011. "Stability of risk preference measures: results from a field experiment on french farmers," Post-Print hal-02803766, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:346011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.