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Rural High School Students Self-Reported Shopping Frequency for Organic Food Products: The Role of Subjective Norm, Attitudes, Cultural Preferences, School Type and Gender

Author

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  • Gotschi, Elisabeth
  • Larcher, Manuela
  • Vogel, Stefan

Abstract

To contribute to the research gap about the role of adolescents in household purchasing decisions, a survey (n=565) was conducted in Lower Austria in 2018 to investigate rural high school students self-reported shopping frequency for organic food products. The Theory of Planned Behavior, extended with socio-demographic characteristics, cultural preferences and attitudinal variables is used as a theoretical framework. Key findings include the influence of attitude toward organic food products and subjective norm, particularly primary socialization, on self-reported shopping frequency. Socio-demographic characteristics and cultural preferences determine attitudes and have an impact on self-reported shopping frequency.

Suggested Citation

  • Gotschi, Elisabeth & Larcher, Manuela & Vogel, Stefan, 2023. "Rural High School Students Self-Reported Shopping Frequency for Organic Food Products: The Role of Subjective Norm, Attitudes, Cultural Preferences, School Type and Gender," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(04), December.
    • Handle: RePEc:ags:ijofsd:346724
    DOI: 10.22004/ag.econ.346724
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