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Rural High School Students Self-Reported Shopping Frequency for Organic Food Products: The Role of Subjective Norm, Attitudes, Cultural Preferences, School Type and Gender

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  • Gotschi, Elisabeth
  • Larcher, Manuela
  • Vogel, Stefan

Abstract

To contribute to the research gap about the role of adolescents in household purchasing decisions, a survey (n=565) was conducted in Lower Austria in 2018 to investigate rural high school students self-reported shopping frequency for organic food products. The Theory of Planned Behavior, extended with socio-demographic characteristics, cultural preferences and attitudinal variables is used as a theoretical framework. Key findings include the influence of attitude toward organic food products and subjective norm, particularly primary socialization, on self-reported shopping frequency. Socio-demographic characteristics and cultural preferences determine attitudes and have an impact on self-reported shopping frequency.

Suggested Citation

  • Gotschi, Elisabeth & Larcher, Manuela & Vogel, Stefan, 2023. "Rural High School Students Self-Reported Shopping Frequency for Organic Food Products: The Role of Subjective Norm, Attitudes, Cultural Preferences, School Type and Gender," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(04), December.
    • Handle: RePEc:ags:ijofsd:346724
    DOI: 10.22004/ag.econ.346724
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    References listed on IDEAS

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    1. Naspetti, Simona & Zanoli, Raffaele, 2011. "Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3), pages 1-21, December.
    2. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    3. Hansen, Torben & Sørensen, Maria Ingerslev & Eriksen, Marie-Louise Riewerts, 2018. "How the interplay between consumer motivations and values influences organic food identity and behavior," Food Policy, Elsevier, vol. 74(C), pages 39-52.
    4. Giampietri, Elisa & Bugin, Giuseppe & Trestini, Samuele, 2020. "Exploring the Interplay of Risk Attitude and Organic Food Consumption," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(03), September.
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