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Consumer Responses to Food Safety Information from Print Media

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  • Conley, Dennis M.
  • Wade, Mark A.

Abstract

A panel of independent judges evaluated a range of articles in popular print media sources for positive or negative bias about pork. From this came the development of an information variable reflecting consumer perceptions about food safety. The primary data from this evaluation was then used to estimate the impact of print media information on the consumer demand for pork.

Suggested Citation

  • Conley, Dennis M. & Wade, Mark A., 2007. "Consumer Responses to Food Safety Information from Print Media," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-22.
    • Handle: RePEc:ags:ifaamr:44902
    DOI: 10.22004/ag.econ.44902
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    References listed on IDEAS

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    2. Giraud, Georges & Lebecque, Annick & Amblard, Corinne & Bord, Cecile & Sulmont-Rosse, Claire & Lefur, Yves, 2008. "Does Knowledge-Based Economy Speaks to Consumers? A French Case Study with Respect to Food Products," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49848, European Association of Agricultural Economists.

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