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Social demographic and attitudinal determinants of consumer acceptance of food irradiation

Author

Listed:
  • Stephen G. Sapp

    (Department of Sociology, Iowa State University)

  • Wendy J. Harrod

    (Department of Sociology, Iowa State University)

  • Lijun Zhao

    (Department of Sociology, Iowa State University)

Abstract

The effects of eleven social demographic and attitudinal variables on four measures of acceptance of food irradiation were evaluated in a laboratory experiment. Subjects were presented with balanced information on food irradiation and allowed to discuss the process to simulate the effects of word-of-mouth on acceptance. Trust in government and industry was found to be the most important predictor of all four dependent variables, including participation on a taste panel for irradiated chicken meat. Implications of the findings for consumer education are presented. © 1995 by John Wiley & Sons, Inc.

Suggested Citation

  • Stephen G. Sapp & Wendy J. Harrod & Lijun Zhao, 1995. "Social demographic and attitudinal determinants of consumer acceptance of food irradiation," Agribusiness, John Wiley & Sons, Ltd., vol. 11(2), pages 117-130.
    • Handle: RePEc:wly:agribz:v:11:y:1995:i:2:p:117-130
    DOI: 10.1002/1520-6297(199503/04)11:2<117::AID-AGR2720110204>3.0.CO;2-8
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    References listed on IDEAS

    as
    1. Hayes, Dermot J. & Hertzler, Greg & Van der Sluis, Evert, 1988. "Adoption of Food Irradiation Technology to Have Varied Impact on U.S. Beef, Feed-Grain Exports," Staff General Research Papers Archive 10954, Iowa State University, Department of Economics.
    2. McKinney, Luther C., 1990. "Fields of Fear," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 5(1), pages 1-4.
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    Cited by:

    1. Jaenicke, Edward C. & Harrison, R. Wes & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24680, European Association of Agricultural Economists.
    2. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2002. "Retail Meat Managers' Profitability Expectations For Irradiated Red Meats," 2002 Annual meeting, July 28-31, Long Beach, CA 19793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Edward C. Jaenicke & R. Wesley Harrison & Kimberly L. Jensen & Paul M. Jakus, 2006. "Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef," Agribusiness, John Wiley & Sons, Ltd., vol. 22(4), pages 547-568.
    4. Conley, Dennis M. & Wade, Mark A., 2007. "Consumer Responses to Food Safety Information from Print Media," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-22.
    5. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2003. "Meat Managers' Expectations Regarding Marketing of Irradiated Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(2), pages 1-9, July.
    6. Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 1999. "Do Handling And Cooking Practices Determine The Selection Of Irradiated Beef?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(3), pages 1-11, November.

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