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Exploring the Factors Influencing Consumers’ Choice of Retail Store When Purchasing Fresh Meat in Malaysia

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  • Chamhuri, Norshamliza
  • Batt, Peter J.

Abstract

This research explores the preferred place for Malaysian consumers to purchase fresh meat. From four focus group discussions, participants indicated that their decision to purchase fresh meat from either a modern retail outlet or the traditional market was influenced by five key variables: perceptions of freshness, Halal assurance, a good relationship with retailers, a competitive price and a pleasant environment for shoppers. Results were subsequently validated in a quantitative survey of 250 respondents in the Klang Valley. Despite the increasing number of supermarkets and hypermarkets, not only are the traditional markets able to coexist with modern retail formats, but they remain the preferred place for respondents to purchase fresh meat.

Suggested Citation

  • Chamhuri, Norshamliza & Batt, Peter J., 2013. "Exploring the Factors Influencing Consumers’ Choice of Retail Store When Purchasing Fresh Meat in Malaysia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-24, September.
    • Handle: RePEc:ags:ifaamr:156463
    DOI: 10.22004/ag.econ.156463
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    References listed on IDEAS

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    1. Berdegue, Julio A. & Balsevich, Fernando & Flores, Luis & Reardon, Thomas, 2005. "Central American supermarkets' private standards of quality and safety in procurement of fresh fruits and vegetables," Food Policy, Elsevier, vol. 30(3), pages 254-269, June.
    2. Sergio Faiguenbaum & Julio A. Berdegué & Thomas Reardon, 2002. "The Rapid Rise of Supermarkets in Chile: Effects on Dairy, Vegetable, and Beef Chains," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 459-471, September.
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    Cited by:

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    2. Baojun Yang & Bo Yuan & Ning Yang & Yan Liu & Ruiqi Jia & Yongyan Wang & Ting Miao & Jianxu Liu & Songsak Sriboonchitta, 2022. "Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model," Agriculture, MDPI, vol. 12(11), pages 1-14, November.
    3. Johnson, Nancy L. & Mayne, John & Grace, Delia & Wyatt, Amanda, 2015. "How will training traders contribute to improved food safety in informal markets for meat and milk? A theory of change analysis:," IFPRI discussion papers 1451, International Food Policy Research Institute (IFPRI).
    4. Chialue, L. & Moustier, P., 2018. "Laos consumer perceptions of rice quality and safety: Insights from a conjoint analysis," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276030, International Association of Agricultural Economists.
    5. Muhammad Asad ur Rehman Naseer & Muhammad Ashfaq & Sarfraz Hassan & Azhar Abbas & Amar Razzaq & Mubashir Mehdi & Anoma Ariyawardana & Mumtaz Anwar, 2019. "Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry," Sustainability, MDPI, vol. 11(5), pages 1-19, March.
    6. OSITADE, Oriyomi & ADEOSUN, Kehinde Paul & OMONONA, Bolarin Titus, 2021. "Determinants Of Customers Choice Of Retail Outlet For The Purchase Of Fruits And Vegetables," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(2), October.
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    8. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    9. Yeong Sheng Tey & Poppy Arsil & Mark Brindal & Chi Teen Teoh & Han Wei Lim, 2017. "Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach," Sustainability, MDPI, vol. 9(11), pages 1-13, October.
    10. Etornam Kosi Anku & Gerald Kojo Ahorbo, 2017. "Conflict between Supermarkets and Wet-Markets in Ghana: Early Warning Signals and Preventive Policy Recommendations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(10), pages 1-17, October.
    11. Otieno, David Jakinda & Kerubo, Daniella Maroma, 2016. "Characterization of consumers’ purchase and consumption behaviour for chicken in Nairobi, Kenya: Targeted insights for value chain positioning," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 249320, African Association of Agricultural Economists (AAAE).
    12. Malik Orou Seko & Andrée Prisca Ndjoug Ndour & Walter Ossebi & Jasmina Saric & Katharina Kreppel & Daouda Dao & Bassirou Bonfoh, 2020. "Consumer Perception on Purchase Decision Factors and Health Indicators Related to the Quality and Safety of Meat Sold in Dibiteries in Dakar, Senegal," Sustainability, MDPI, vol. 12(18), pages 1-17, September.

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