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Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand

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  • Sangkumchaliang, Parichard
  • Huang, Wen-Chi

Abstract

The adoption of organic production and processing is highly determined by market demand. Therefore, this is reflected in consumers’ perceptions and attitudes towards organic food products. This research draws on a survey of 390 respondents. Results indicated that the main reasons for purchasing organic food products are an expectation of a healthier and environmentally friendly means of production. Organic buyers tend to be older and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic food products is consumer information.

Suggested Citation

  • Sangkumchaliang, Parichard & Huang, Wen-Chi, 2012. "Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(1), pages 1-16, February.
    • Handle: RePEc:ags:ifaamr:120860
    DOI: 10.22004/ag.econ.120860
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    2. Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-26, November.
    3. Camelia F. Oroian & Calin O. Safirescu & Rezhen Harun & Gabriela O. Chiciudean & Felix H. Arion & Iulia C. Muresan & Bianca M. Bordeanu, 2017. "Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania," Sustainability, MDPI, vol. 9(9), pages 1-14, September.
    4. Samia Ayyub & Muhammad Asif & Muhammad Asim Nawaz, 2021. "Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust," SAGE Open, , vol. 11(3), pages 21582440211, September.
    5. Fatima Zahra Agzit & Hind Moussaid & Mohamed Sidmou & Mohamed Benmoussa, 2017. "Les Determinants De L’Attitude Des Consommateurs Envers Les Nouvelles Strategies Des Distributeurs : Analyse Qualitative Exploratoire Appliquee Au Cas Des Aliments Sante Vendus Sous Mdd," Post-Print hal-01757765, HAL.
    6. Charraz Othman & Muhammad Rahman, 2014. "Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food," Modern Applied Science, Canadian Center of Science and Education, vol. 8(3), pages 1-92, June.
    7. Sansern Srinieng & Gopal Bahadur Thapa, 2018. "Consumers’ Perception of Environmental and Health Benefits, and Consumption of Organic Vegetables in Bangkok," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-17, December.
    8. Baird, Ian G., 2024. "Going organic: Challenges for government-supported organic rice promotion and certification nationalism in Thailand," World Development, Elsevier, vol. 173(C).
    9. Iliriana Miftari & Rainer Haas & Oliver Meixner & Drini Imami & Ekrem Gjokaj, 2022. "Factors Influencing Consumer Attitudes towards Organic Food Products in a Transition Economy—Insights from Kosovo," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    10. Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag, 2015. "Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers," Sustainability, MDPI, vol. 7(9), pages 1-15, August.
    11. Song Bee Lian & Meysam Safari & Shaheen Mansori, 2016. "The Marketing Stimuli Factors Influencing Consumers’ Attitudes to Purchase Organic Food," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 109-109, September.
    12. Chandra Pant, Satish & Saxena, Raka & Gupta, N.K. & Yadav, Hema & Kumar AD, Sathyendra & Kumar Pant, Devesh, 2024. "The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    13. Mehmet Efe Biresselioglu & Cigdem Kentmen-Cin & Muhittin Hakan Demir & Zehra Funda Savas & Berfu Solak & Burcin Onder & Gozde Ceviker-Cinar & Berker Ozcureci, 2023. "How to Exploit Sustainable Food Consumption Habits of Individuals: Evidence from a Household Survey in Izmir, Türkiye," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    14. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
    15. Christopher Gan & ZhiYou Chang & Minh Chau Tran & David A. Cohen, 2016. "Consumer Attitudes toward the Purchase of Organic Products in China," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 117-144, December.
    16. Mausam Budhathoki & Sujita Pandey, 2021. "Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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