Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust
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DOI: 10.1177/21582440211032669
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Cited by:
- Baichen Jiang & Fallah Samuel Kassoh, 2022. "A Comparative Study of High-Quality Broiler Purchase Behavior between Chinese and Sierra Leonean Consumers: The Moderating Role of Uncertainty Avoidance," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
- Sirikarn Phuchada & Phumsith Mahasuweerachai, 2022. "The Higher the Goal, the More You Eat: Reference Dependence In an “ALL-YOU-CAN-EAT†Restaurant," PIER Discussion Papers 185, Puey Ungphakorn Institute for Economic Research.
- Fallah Samuel Kassoh & Baichen Jiang & Achara Boonkong & Hui Li & Abdelrahman Ali & Tanapon Srisukwatanachai, 2024. "Understanding the cross-cultural chicken consumers' behavior," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 70(2), pages 73-90.
- Majid Mapkhot Goaill & Mohammed A. Al-Hakimi & Hamood Mohammed Al-Hattami & Mohsen Ali Murshid & Amal Al-Mogahed & Sharf Obad, 2023. "The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects," SAGE Open, , vol. 13(4), pages 21582440231, December.
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Keywords
branded meat; purchase intentions; attitude; subjective norms; brand trust;All these keywords.
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