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The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India

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  • Chandra Pant, Satish
  • Saxena, Raka
  • Gupta, N.K.
  • Yadav, Hema
  • Kumar AD, Sathyendra
  • Kumar Pant, Devesh

Abstract

The purpose of this study is to investigate the relationship between attitude and purchase intention in the context of Indian organic food products. Specifically, the study aims to examine the mediating role of perceived value, perceived quality, and perceived price in this relationship.

Suggested Citation

  • Chandra Pant, Satish & Saxena, Raka & Gupta, N.K. & Yadav, Hema & Kumar AD, Sathyendra & Kumar Pant, Devesh, 2024. "The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000973
    DOI: 10.1016/j.jretconser.2024.103801
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