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Consumer awareness of organic products in Spain: An application of multinominal logit models

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  • Briz, T.
  • Ward, R.W.

Abstract

Organically produced foods have shown remarkable industry growth. Even with strict adherence to the production practices and increasing availability, the majority of consumers are still not aware of organically produced alternatives. Awareness of organics does not necessarily translate into actual consumption. Achieving awareness and understanding the linkage between awareness and purchasing organics is fundamental to impacting the demand for organically grown products. This study focuses on the responses of Spanish consumers regarding their state of knowledge about organic foods products. Consumer demographic characteristics, knowledge of enriched foods, and price perceptions are shown to impact awareness and consumption. Multinomial logit models are used to predict probabilities of awareness. Then probit models are estimated to link awareness and the actual consumption of organic foods. Factors impacting both awareness and consumption are explored using simulation methods and the coefficients from the logit and probit models.

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  • Briz, T. & Ward, R.W., 2009. "Consumer awareness of organic products in Spain: An application of multinominal logit models," Food Policy, Elsevier, vol. 34(3), pages 295-304, June.
    • Handle: RePEc:eee:jfpoli:v:34:y:2009:i:3:p:295-304
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    2. Safdar Muhammad & Eihab Fathelrahman & Rafi Ullah Tasbih Ullah, 2016. "The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates," Sustainability, MDPI, vol. 8(9), pages 1-12, August.
    3. Jianhua Wang & Ziqiu Gao & Minmin Shen, 2018. "Recognition of Consumers’ Characteristics of Purchasing Farm Produce with Safety Certificates and Their Influencing Factors," IJERPH, MDPI, vol. 15(12), pages 1-16, December.
    4. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
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    6. George Atanasoaie, 2012. "Price on the Organic Food Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(4), pages 5-16.
    7. Avitia, Jessica & Costa-Font, Montserrat & Gil, Jose Maria & Lusk, Jayson L. & Echeverria, Gemma, 2012. "The Role of sensory experience on Spanish consumer’s willingness to pay for sustainable produced food," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126545, International Association of Agricultural Economists.
    8. Shah, Priya & Dhir, Amandeep & Joshi, Rohit & Tripathy, Naliniprava, 2023. "Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs," Journal of Business Research, Elsevier, vol. 155(PB).
    9. Grzelak, Paweł & Maciejczak, Mariusz, 2013. "Comparison of consumers' perceptions of organic products between the United States and Poland," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 115(1), pages 1-10, February.
    10. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    11. Teresa Madureira & Fernando Nunes & José Veiga & Pablo Saralegui-Diez, 2021. "Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave," Agriculture, MDPI, vol. 11(11), pages 1-18, November.
    12. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE).
    13. Owusu, Victor & Owusu Anifori, Michael, 2013. "Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(1), pages 1-20, February.
    14. Golnaz Rezai Author_Email: & Zainalabidin Mohamed & Mad Nasir Shamsudin, 2011. "Malaysian Consumer’S Perceptive Towards Purchasing Organically Produce Vegetable," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-310, Conference Master Resources.
    15. Fuchshofen, Nicolas & Hirsch, Darya & Brodtmann, Lilian Irene & Terlau, Wiltrud, 2018. "Production, Consumption and the Actor's Landscape in the Argentinean Organic Agricultural and Food Sector," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(5), December.
    16. Zhang, Lei & Wu, Yang, 2012. "Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province," Energy Policy, Elsevier, vol. 51(C), pages 514-523.
    17. Ayuya, Oscar Ingasia, 2010. "Evaluation Of Willingness To Accept And Adopt Clean Development Mechanism Projects Among Smallscale Farmers In Njoro District, Kenya," Research Theses 117799, Collaborative Masters Program in Agricultural and Applied Economics.
    18. Samia Ayyub & Muhammad Asif & Muhammad Asim Nawaz, 2021. "Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust," SAGE Open, , vol. 11(3), pages 21582440211, September.
    19. Agnieszka Dudziak & Anna Kocira, 2022. "Preference-Based Determinants of Consumer Choice on the Polish Organic Food Market," IJERPH, MDPI, vol. 19(17), pages 1-18, September.
    20. Costa, Cristina Amaro da & Santos, José Lima, 2016. "Estimating the demand curve for sustainable use of pesticides from contingent-valuation data," Ecological Economics, Elsevier, vol. 127(C), pages 121-128.
    21. Atanasoaie George Sebastian, 2013. "The Price On The Organic Product Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 100-106, August.
    22. Erpeng Wang, 2023. "Revitalize Traditional Agriculture: Chinese Consumer Perception and Preference of “Modern” Organic and Sustainable Traditional Rice Products," Sustainability, MDPI, vol. 15(12), pages 1-12, June.
    23. Sangkumchaliang, Parichard & Huang, Wen-Chi, 2012. "Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(1), pages 1-16, February.
    24. Xin Yang & Xiaohe Zhou & Shuwen Cao & Anlu Zhang, 2021. "Preferences in Farmland Eco-Compensation Methods: A Case Study of Wuhan, China," Land, MDPI, vol. 10(11), pages 1-17, October.
    25. Islam, Shahidul, 2013. "Marketing organic foods through conventional retail outlets," MPRA Paper 107275, University Library of Munich, Germany, revised 2013.

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